Vibram is aiming to “reignite” its FiveFingers category with the launch of a new digital campaign called “Move Freely.” The campaign is launching globally, and includes a film clip intended to “take the viewer on a cinematic and suspenseful journey of historical discovery.”

Supply and demand remains a key topic in the running footwear space (just like every other product space). Brands tell us they are working to diversify their own supply chains in order to deliver products to meet the demand. The great news is that demand for running footwear remains very high.

Technical comfort + active style: New run apparel standouts can perform all day, everyday.

Columbia Sportswear-owned brands SOREL Footwear and prAna have collaborated on a limited-edition footwear and activewear collection that features sustainably driven products, and a design theme “inspired by movement.”

BOA Technology, makers of the BOA Fit System, is launching a new global brand campaign and expanding its marketing focus to speak more directly to consumers. Featuring athletes across the brand’s key segments, the campaign shows snowboarders, road cyclists...

Twisted-X is collaborating with artist Olivia Bennett on the Olivia Bennett by Twisted X footwear collection. The line will combine Twisted X’s sustainable materials and manufacturing practices with Bennett’s nature-based art.

Under Armour is partnering with University of South Carolina basketball star and NCAA player of the year Aliyah Boston. The partnership includes a commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in...

Sock brand Farm to Feet has collaborated with the organization Black Folks Camp Too (BFCT) to create a new sock style promoting BFCT’s mission to “remove fear, add knowledge, and invite ‘more’ Black folks to camp, and enjoy the outdoor lifestyle with any and everyone.”

Darn Tough Vermont, manufacturer of performance outdoor and lifestyle socks, has promoted Angelica Taylor to Chief Operating Officer. Taylor, who has over a decade of finance experience, spent the last year as Darn Tough’s Vice President of Finance.

Etnies, the 36-year-old skateboard brand, led by owner and skateboarder Pierre Andre Senizergues, has planted more than two million trees, and sequestered nearly 200 million pounds of carbon over the last two decades.

ASICS has released its inaugural global State of Mind Index, which, not surprisingly, confirms that there is a direct positive link between exercise and mental health. The research also indicated that just 15:09 minutes of exercise may be all it can take to begin experiencing a positive uplift...

OrthoLite has introduced a new insole technology with the work and service footwear market in mind. OrthoLite ESD Shield is the world’s first and only mechanically-bonded electrostatic discharge protection insole technology.

A new retail concept from Champs Sports, part of Foot Locker, Inc., will have its grand opening this weekend in Pembroke Pines, FL. The new store, called Champs Sports Homefield, is the brand's first iteration of its new Homefield concept and the largest of any...

As part of its brand mission to “make outside inclusive and accessible to all,” KEEN announced its “Making Waves” partnership with Outdoor Afro, a not-for-profit organization celebrating and inspiring Black connections and leadership in nature...

A new sustainability initiative from Wolverine-owned brand Merrell, called This Is Home, is kicking off with a takeback and resale program called Merrell ReTread. Merrell partnered with ReCircled to implement Merrell ReTread, which the brand says will save 300,000 pairs of footwear from landfills.

Clarks has launched a new hybrid shoe, the Nature X One, that combines aspects of a running shoe with the comfort, ease, and style of a casual sneaker.

Twisted X is inviting inviting its retailers and partners to celebrate Earth Day during the week of April 18 by participating in the brand’s nationwide Earth Month Cleanup event called “Love of the Land.”

After years of consumer advocacy, inclusivity — providing equal access for people who might otherwise be excluded or marginalized — is permeating every aspect of the industry, including not only brands, but also retail, where it impacts internal corporate structures...

This week, Teva unveiled its latest collection for Spring 2022 alongside its “Strap In To” campaign, which invites consumers to join in on discovering possibilities and adventures in the modern outdoors.

New year, new takes on the red-hot casual sneaker style trend. Whether for light workouts, walks around the block, kicking it on the couch or at the office, these new styles combine a cool factor to go along with innovative tech. There’s comfort, cushioning, breathability, and more...

Technical performance with a fashion focus. Shining a spotlight on new activewear for the gym, studio, trail and beyond from brands across the board, including Koral, Fila, Puma, Anita and more.

A new sustainable capsule collection of sneakers from Geox, created in collaboration with ACBC, features recycled, bio-based and animal-free materials. And the new HM ECO line from Hari Mari is an eco-friendly, capsule collection of flip flops made with cactus leather and 100% vegan construction.

In early March, OrthoLite officially introduced Cirql, the industry’s first EVA plastics-free, recyclable and compostable midsole foam with an end of life solution. It is the first-ever midsole foam innovation from OrthoLite.

Over the past two years, comfort has been king when it comes to footwear trends. But as the world continues to open up and a “return to the office” starts to impact more and more people, how much ground will style gain back?

The Outdoor Retailer trade show is heading back to Salt Lake City. The show’s summer and winter editions had been held in Denver for the past five years. The move back to Salt Lake City, where the show was held for 22 years before moving to Denver...