Merrell Aims to Save Footwear from Landfills with ReTread Program
A new sustainability initiative from Wolverine-owned brand Merrell, called This Is Home, is kicking off with a takeback and resale program called Merrell ReTread. Merrell partnered with ReCircled to implement Merrell ReTread, which the brand says will save 300,000 pairs of footwear from landfills. Launching this month in the U.S. and Canada, Merrell ReTread allows consumers the opportunity to give back Merrell footwear to be repaired and refurbished for resale, broken down for use in new products, or recycled for alternative uses.
To participate in the Merrell ReTread program, consumers can visit retread.merrell.com to obtain a free return label to ship their used Merrell footwear to ReCircled. Once the shipment is collected, consumers will receive a $20 off promotion code to purchase new Merrell footwear or apparel. The ReTread program will continue to expand globally, with plans to launch in EMEA later this year.
The ReTread program is just one of several sustainability pledges Merrell has made through its This Is Home initiative. The sustainability goals Merrell is striving to meet or exceed by 2025, include: 100 percent of products will contain organic, recycled, or renewable materials; 100 percent responsibly sourced apparel materials; Reduce shoe and apparel samples by 50 percent; Reduce plastic packaging; Complete 10,000 volunteer hours; and Save 300,000 pairs of footwear from ending up in landfills through ReTread program.