From walking the shows to chatting with industry friends, it has become clear that we’re embarking on a time of change. We’re facing both economic challenges and evolving market conditions. Brands are casting a wider net for innovation and sustainability efforts. Consumers have a grasp on more information than ever before and are asking for a whole lot more. In the meantime, mills, suppliers and middlemen are getting squeezed.

Value and versatility lead the way as the must-have traits that consumers are looking for in boots in 2025. From work boots to outdoor and lifestyle boots, footwear with a variety of features, including durability, is where it’s at.

The sport is being played by everyone year-round – boys, girls, seniors – and that’s good news for dealers.

What do women runners want in their running footwear, apparel and gear? Quite a lot of things, it turns out. Getting the priority list right is key when designing products for women runners. Listening to feedback is a crucial part of the process. Brand execs say a good starting point is to place an overall focus on comfort, fit, aesthetics and functionality, but it’s the thoughtful details that set their true standout women’s running products apart.