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House Shoe Heroes

A new season of slipper styles are capitalizing on the category’s resurgence with new looks across the spectrum. From over-the-top glamour to pure cozy comfort to campsite chic, it’s clear: There’s a slipper for everyone.

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Footwear Insight

Magazine Archives

Retail Resilience

We spoke to independent footwear retailers across the country about the challenges they have faced this year, the strategies they’ve implemented, and how they envision the year ahead. Each of the stores featured on these pages is a past winner of our Gold Medal Service Award...

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Keep It Casual

The new season calls for functional, easy-wearing looks that pack in the comfort as well as the chic. Whether it’s versatile, comfortable ankle boots or sneakers with attitude, comfort looks for Fall ’21 deliver a dose of effortless cool that holds up all day long.

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By the Numbers

Thanks in part to consumers’ home-based lifestyles that have expanded during the COVID-19 pandemic, sales of slippers and Crocs had strong third quarter sales along with cold weather boots. All three categories are forecast to post continued solid results during the holiday season, ...

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Lines We Like

Casual style meets innovation in these standout new footwear offerings.

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Full Speed Ahead: All About the Run

Despite the challenges of 2020, the running industry is headed into 2021 with optimism. On the footwear side, new runners, new products and new technologies have the category ready to run into the new year. Performance brands are banking on everything from affordable performance to...

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For The Run 2021

Opportunities in the running market extend far beyond footwear. “New runners who leaned into running during COVID for the first time will be looking for safe training group options in spring, and later seeking events like 5K, 10K, fun runs, marathons and...

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The Comeback

After a rollercoaster of a year, retailers planning for 2021 face a daunting challenge. After unprecedented business challenges and new hurdles to navigate seemingly daily, there’s no roadmap for envisioning the shape of the year to follow. The good news: Run shops see opportunity ahead.

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The Mask Rundown

Running masks are a newly evolving category filled with opportunity, if you can get past the challenges. Brands and retailers share their learnings in attempts to accommodate customers.

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Sneaker Flipping Teen May Have Cost His Mom Her Job as Nike Exec

“West Coast Joe,” a 19-year-old teen whose principal vocation is reselling premium-priced sneakers and so-called “bricks” (non-hyped shoes), is the subject of a six-page cover story in the March 1 edition of Bloomberg Businessweek.

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FOOTWEAR INSIGHT INDEX

March came in like a bull thanks to a slew of positive trends, but it wasn’t enough to push the week into the green for the Dow or the Segment. Both came in flat for the period for a second consecutive week. The Dow recorded its best day in four months on Monday, rising 603.14 points to 31,535. But that total represented only a 13.82-point increase from the Dow’s closing on Feb. 22. The huge gain on Monday was apparently fueled by a number of positive trends. Among them: Enthusiasm for a rebounding U.S. economy aided by a wider rollout of vaccine doses; a 2.4-percent increase in consumer spending in January, a seven-month high; a 5.3-percent increase in January retail sales, another seven-month high and consumer confidence that hit a three-month high as the calendar hit 2021. As for the Segment, 13 stocks rose. Gainers were led by Rocky Brands (see story), Designer Brands and Skechers. Top decliners among the six stocks that fell during the period were Foot Locker (see story), Mizuno and Crocs. Nike, which scored a less than 1 percent increase for the week, made news late Monday when it announced the sudden departure of 25-plus year company veteran Ann Hebert, VP/GM of its North American business. Her replacement will be named shortly. Puma’s ecommerce sales rose more than 62 percent in 2020. The Cat’s Americas’ business was off 3.0 percent last year as the brand’s total footwear sales slipped 3.1 percent in the pandemic-impacted year. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 215

0.15%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 02/22/21 • Price 03/01/21

ASICS Corp.
7936.T

0.24%

$16.91 • $16.95

Boot Barn
BOOT

4.13%

$61.75 • $64.30

Crocs
CROX

3.14%

$83.14 • $80.53

Designer Brands
DBI

9.42%

$12.21 • $13.36

Genesco
GCO

0.59%

$47.70 • $47.98

JD GROUP
JD.L

1.26%

$1,180.46 • $1,165.53

Nike
NKE

0.72%

$136.67 • $137.65

Rocky Brands
RCKY

31.37%

$35.99 • $47.28

Skechers
SKX

4.59%

$37.24 • $38.95

VF Corp.
VFC

0.45%

$80.81 • $81.17

Company name
(Ticker Symbol)

% Change over week
Price 02/22/21 • Price 03/01/21

Adidas
addyy

0.07%

$177.44 • $177.57

Caleres
CAL

2.47%

$16.59 • $17.00

Deckers
DECK

1.06%

$328.04 • $331.53

Foot Locker
FL

4.32%

$53.98 • $51.65

GEOX
GEO.MI

0.00%

$0.96 • $0.96

Mizuno
8022.T

3.68%

$21.20 • $20.42

Puma
PMMAF

0.23%

$108.00 • $107.75

Shoe Carnival
SKVL

4.41%

$49.18 • $51.35

Under Armour
UAA

2.62%

$22.16 • $22.74

Wolverine
WWW

1.12%

$35.71 • $35.31

TOTAL
Week over week

0.15%

$2,506.14 • $2,509.98

Footwear Insight Extra

Archives

Summer OR Show Moves to August

Outdoor Retailer is moving its summer trade show from June to August 10-12, 2021. The show is scheduled to be held at the Colorado Convention Center in Denver. Show organizers said the change in date was made to facilitate a safe and successful in-person event.

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Product Spotlight: New Balance, On and Adidas

A look at three athlete/brand collabs catching our eye, including signature lines for a baseball star and a tennis legend, as well as an All-Star themed basketball collab. With Spring Training in full swing, this week New Balance and New York Mets shortstop Francisco Lindor unveiled...

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Retail Supply Chain Challenges, Opportunities & Changes Come into View

New research reports from Coresight Research/Blue Yonder and RetailWire/Manhattan Associates/Google Cloud highlight key retail supply chain issues and challenges facing retailers and vendors in 2021, including some lessons learned from a pandemic-impacted 2020.

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Crocs’ Sandals Will Surpass Clogs in Growth Rate

Looking ahead after a record FY2020 where total revenues grew 13 percent to nearly $1.4 billion and digital sales jumped 50 percent (92 percent in Q4), Crocs projects its sandals business will return to growth this year. Revenue from sandals is forecast to eventually increase at...

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MICAM Milano Digital Show Begins March 8

The two-month MICAM Milano virtual event, which will run from March 8 through May 8, has been designed to provide footwear brands and buyers with an online platform to meet and communicate with each other. The digital show will present trends for Fall/Winter 21/22 and other developments in...

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In The News: Reef, Foot Locker, Famous Footwear, Vionic

Reef has created Advocates of Capture to tap into the creative side of its fans and followers. With a strong regional focus on California, the program is geared to create custom content for the surf footwear brand via photography, video and creative submissions.

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Under Armour Will Exit 2,000-3,000 North American Doors

Aiming to hone its marketing and product messages that will eventually result in a double-digit operating margin over the long-term, Under Armour is borrowing a page out of the Nike playbook. Over the next two to three years, starting in June, the Baltimore company intends to...

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Asics Wants to Regain Top Share in North American Running

Coming out of fiscal 2020 where its North American full-year sales slipped 17 percent in Yen and 15 percent in dollars to approximately $612.6 million, Asics has its sights set on increasing profitability in North America and “gaining back the Number 1 running brand position.”

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Podcast: Knobbe Martens Attorneys Discuss Counterfeiting and IP Theft

In the latest Footwear Insight Extra podcast, a trio of attorneys from Knobbe Martens—Susan Natland, Jonathan Hyman and Robb Roby—discuss counterfeiting and intellectual property theft issues related to footwear and soft goods, including possible remedies for small companies looking to protect...

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Product Spotlight: Reebok, Under Armour, FootJoy

A look at three new footwear styles catching our eye, including an athletic-inspired work shoe from Reebok and innovative styles from Under Armour and FootJoy.

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Consumer Surveys, Charts and Quotes

Trend Insight Consumer is a feature of Formula4 Media Publications that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of enthusiasts providing insight on all things sports, apparel and footwear related. Including shopping experiences and what influences consumer purchasing decisions.

www.trendinsightmag.com