November/december 2022 Issue
Built for Success
Success is generational at Beck’s Shoes. Founded in 1919, Beck’s Shoes is run today by cousins Adam Beck and Julia Beck-Gomez, the fifth generation to helm the business. Headquartered in Campbell, CA, Beck’s Shoes is the top scoring store on the 2022 Gold Medal Service Award list.
Secrets to Success
Gold Medal Service Award winning stores share some of their top customer service tips.
Meeting Customer Service Expectations
Your store’s ability to provide a high level of customer service will set your store apart from all your competitors. I’ve believed it for decades, practiced it, trained my staff and encouraged other retailers to “up their game” and improve what goes on when customers come shopping.
Planning for the future of outdoor footwear in 2023 means considering climate, sustainability and crossover appeal.
The newest performance running shoes are packed with innovation. Led by perfectly cushioned and tuned road shoes and nimble, versatile trail running styles, here’s a peek at what’s new and what’s next.
Rock Stars Create Unique Experiences
I’ve never been a big fan of mediocrity. Not in society and certainly not in any portion of my life. Yet, I see it everywhere. No matter where I go—in retail, auto repair, healthcare and even hospitality—I constantly experience blah interactions with businesses.