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Full Speed Ahead: All About the Run

Despite the challenges of 2020, the running industry is headed into 2021 with optimism. On the footwear side, new runners, new products and new technologies have the category ready to run into the new year. Performance brands are banking on everything from affordable performance to...

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Footwear Insight

Magazine Archives

Stars in a Supporting Role

When the topic of stellar service at retail comes up, most often the focus is on the service that retailers offer customers. But for retailers, service also comes in the form of the relationships they have with their vendor and brand partners.

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Sneakers Step Out

Whether it’s for a head-clearing run, a soul-refreshing walk with a friend or just an active day on your feet, sneakers are the shoes that do it all. For Spring ’21, brands are offering feature-packed options with comfort to spare. Even better? These looks never compromise on style.

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Safety Goes the Distance

With virtual school, online meetings and health concerns all in the mix this season, consumers have turned to running as a stress reliever and mind clearer – at all times of the day. In response, brands are stepping up their game to make runners shine.

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Challenges and Opportunities for Holiday Sales

Thanks to impacts from the ongoing COVID-19 pandemic and the continued rising influence of ecommerce on consumer behaviors, this holiday season will bring a new set of challenges and opportunities to footwear retailers and vendors. In-store safety, the ecommerce experience...

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Third Mind Aims to Deliver Feel Good Footwear

When 30-year footwear veteran Steve Hamel dreamed of starting his own brand, he knew he wanted to do it right. Now with the launch of Third Mind, Hamel debuts a line of performance casual shoes that are built with sustainable materials and with responsible manufacturing.

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Boot Up

According to retail tracking research from NPD Group, August saw nearly 25 percent sales growth for cold/all weather boots and mid-teens increase for hiking shoes — data that bodes well for the winter season.

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Lauren Hobart Named CEO of Dick’s Sporting Goods; Dick’s Reports Blockbuster Q3 Sales

The largest full-line sporting goods retailer in the U.S. is slated to have a woman CEO in February. Yesterday the retailer publicly disclosed that Lauren Hobart, DKS president since 2017, has been elected the President and CEO of Dick’s Sporting Goods, effective Feb. 1.

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Stocks rally on the final day of the period on more encouraging COVID-19 vaccine news to close within 500 of the 30,000 mark, which it surpassed on Nov. 24. The nearly 328-point gain on Monday pushed the Dow up 81.09 for the week or essentially flat. That performance trailed the Segment, which saw 16 of 20 stocks increase and a nearly 3.9 percent gain for the week. Genesco, Designer Brands and Steve Madden paced the gainers on a percentage basis. Foot Locker, which is adding “Power Stores” in the Canadian markets of Vancouver and Toronto, led the weekly laggards. Nike is introducing a concept called Fresh Perspective as part of FL’s renamed 12 Days of Greatness (formerly Week of Greatness) that occurs every Friday and Saturday for six weeks during the holiday season. Caleres is projecting a 10-15 percent sales decline from its Famous Footwear business this year. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 166


Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 11/16/20 • Price 11/23/20



$16.94 • $16.79

Boot Barn


$39.03 • $42.12



$57.44 • $62.20

Designer Brands


$6.87 • $8.29



$27.00 • $33.75



$18.23 • $17.85



$97.15 • $100.75

Shoe Carnival


$35.30 • $36.05

Steve Madden


$29.59 • $33.27

VF Corp.


$82.28 • $86.55

Company name
(Ticker Symbol)

% Change over week
Price 11/16/20 • Price 11/23/20



$162.84 • $167.01



$11.81 • $12.33



$249.86 • $257.42

Foot Locker


$39.72 • $38.26



$0.72 • $0.78



$130.11 • $134.13

Rocky Brands


$32.25 • $31.42



$34.48 • $33.81

Under Armour


$15.76 • $16.54



$28.66 • $29.59

Week over week


$1,115.89 • $1,159.06

Footwear Insight Extra


Caleres Names Mike Edwards Famous Footwear President

Mike Edwards, a 12-year veteran of the St. Louis parent, is replacing Molly Adams as president of Famous Footwear. Adams is leaving the retailer tomorrow for another employment opportunity.

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Denkler Named NSRA President

Mark Denkler will take over as the new president of the National Shoe Retailers Association (NSRA) effective January 1, 2021. Denkler replaces Chuck Schuyler who is retiring as NSRA president after 15 years of service.

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Kohl’s Doubles Down on Active & Outdoor

Citing recent trends showing consumers more focused on health and wellness and spending time outdoors, actions that have been accelerated by the COVID-19 pandemic, Kohl’s senior executives are doubling down on both segments with expanded product ranges.

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Adidas, Sperry Name New Marketing Execs

Adidas and Sperry have each named women to lead their marketing efforts. Vicky Free, who has led omnichannel teams at Walt Disney, Time Warner and Viacom, will join Adidas in early January as SVP of global marketing where she will be charged with developing compelling brand stories.

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In The News: Twisted-X, OR Show, JD Sports, October Retail Sales

Twisted-X is launching a no-glue line of shoes called Zero-X. Three years in the making, the Zero-X footwear collection uses a proprietary interlocking, double-stitching system, eliminating 75 percent of the harsh environmental issues created with traditional footwear, according to the brand.

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VF Goes Supreme

Timberland and Vans parent VF Corp. will acquire Supreme, the premium streetwear brand, known for its disruptive, digitally-led and weekly drop-focused business model, for $2.1 billion by year-end. Current investors The Carlyle Group and Goode Partners are selling their respective stakes in Supreme.

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Adidas Exceeding D2C Targets, Eyes Return to Growth in 2021

The Three Stripes — whose senior management team is focused on bolstering its ecommerce business, maintaining the health of its Profit & Loss statement and continuing to reduce bloated inventories — is vowing to deliver a “solid growth rate” for 2021 as it moves strategies forward to...

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Watch This: A Knockout Ad from Reyers

Reyers Shoe Store will be celebrating its 135th year in business in 2021. Located near the Pennsylvania/Ohio border in Sharon, PA, the family-owned independent is working through this tough year with grit — and the retailer’s latest TV ad delivers a holiday sales pitch from...

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NSRA’s Chuck Schuyler Retiring

Chuck Schuyler, president of the National Shoe Retailers Association, will retire on Jan. 1, 2021 after 15 years with the Tucson, AZ trade organization. During his NSRA tenure, the former president and owner of the Drew Shoe Corp., has led a number of initiatives for the trade group that...

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Wolverine Banking on Saucony, Direct-To-Consumer to Lift Fortunes

Saucony is projected to be the fastest-growing brand, in terms of percentage revenue increase, among Wolverine’s dozen footwear labels in 2021. The prediction from Wolverine Worldwide senior management is based on two factors — expansion of Saucony’s fashion-forward Originals heritage...

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