Houston, we have a clothing problem. We’re buying more apparel that is cheaply-made, wearing it for shorter periods of time and disposing of it at an alarming rate. In just the last 25 years, clothing sales have more than doubled, but the number of times an item of clothing is worn has decreased by about 36%, according to the Ellen MacArthur Foundation. Roughly 85% of all textiles produced are currently ending up in landfills.

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The women’s team sports landscape in the U.S. is becoming ever more exciting and vibrant, not just in participation, but in viewership, sponsorship investment, social media dominance, attendance records and financial milestones, creating huge opportunities for all parties who want a piece of the pie.

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