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In The News: Under Armour, Saysh

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Under Armour is partnering with University of South Carolina basketball star and NCAA player of the year Aliyah Boston. The partnership includes a commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in the United States and across the globe. This will include the first-ever UA Next women’s basketball camp hosted in Boston’s hometown in St. Thomas, Virgin Islands. Boston will also work with UA on the launch of the UA Breakthru 3 Women’s Basketball Shoe this Fall.


Saysh, the brand co-founded by Olympian Allyson Felix, announced a unique footwear return policy aimed at pregnant mothers. The brand calls the policy “intentionally sexist.” Understanding the many changes that women endure during pregnancy, Saysh will offer customers who have previously purchased a pair of Saysh Ones a complimentary pair of fresh sneakers, in their new size, should the customer experience a change in foot size upon becoming an expectant mother. The brand says the return policy will operate under the honor system, with “no strings attached.” Pregnant customers who have previously purchased a pair of Saysh Ones – either directly from Saysh or through a wholesale partner - just have to send the brand an email, and Saysh will send them the sneakers.