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The Art of Selling Sports Bras

Molly Hanks Doyle, merchandising manager at Title Nine, and Joy Haizen, managing director, Anita USA, share their insights on the sports bra category.

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The Future of GCI Outdoor

Last year, after 25 years as innovators in the outdoor industry, GCI Outdoor was acquired by Gathr Outdoors (previously the MacNeill Pride Group). With the acquisition, a new journey has begun, and the future has never been brighter. In addition to GCI Outdoor, Gathr is the parent company to other rising (and already shining) stars in the outdoor industry, including...

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Run Style

From elevated fabric tech to activity-specific design elements, there’s more than meets the eye in these performance apparel pieces designed with runners in mind.

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Onward & Upward

There’s plenty of “wow factor” appeal to be found in trail running and light hiking footwear across the board in 2023. Brands are tuned in to consumer trends and leaning into tech. And there is increasingly a blurred line between some of the performance details in road and trail shoes. 

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The Art of Selling Sports Bras

Molly Hanks Doyle, merchandising manager at Title Nine, and Joy Haizen, managing director, Anita USA, share their insights on the sports bra category.

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The Must-Haves

Those in the know are aware that must-have items for runners looking to be at their best include the greatest-fitting, super-functional, tech-savvy, socks and insoles. These socks and insoles deliver what’s needed on the run.

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Gearing Up

Specialty retail can be critically important on several fronts for running-focused gear brands. These standout products cover a broad spectrum of what runners might need for the run — before, during, or after.

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Goodmiles Makes it Special

Stan’s Fit For Your Feet, a Milwaukee independent footwear retail institution, rebranded its two New Balance Milwaukee stores as Goodmiles Running Company, establishing a new foothold in the retail run specialty segment.

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FOOTWEAR INSIGHT INDEX

With the second quarter closing next week, ominous signs remain for the U.S. economy in this persistent pandemic environment as the number of active U.S. cases rose for a 10th straight day on June 22 to 1.26 million and 23 states reported increases in the number of cases. The Congressional Budget Office estimates the U.S. economy will generate $8 trillion less in economic activity over the next decade than it predicted months ago. And a report in The Atlantic suggests four factors — a great business die-off, the household fiscal cliff, state and local budget shortfalls and the persistent pandemic crisis — put the U.S. risk for a depression. Amid this backdrop, the Dow generated nearly 59 percent of its weekly 261.80-point gain for the week on the period’s final day, June 22. The action helped the Dow post a 1.02 percent increase for the period, about even with the Segment’s 1.06 percent increase as 12 stocks rose and eight declined. Aside from Mizuno, which benefited from currency effects, Nike and Deckers were the period’s biggest gainers. The Swoosh received four stock price target hikes from investment banks ahead of its scheduled fourth-quarter earnings report on June 25. Meanwhile, Nike and Puma are merging running technology and style into styles for the golf course, including The Cat’s RS-G and The Swoosh’s Air Max 270. Shoe Carnival reported that its 389 re-opened U.S. and Puerto Rico stores experienced a 28.1 percent rise in second quarter comparable store sales through  June 22, with brick-and-mortar up 4.0 percent and e-commerce gaining nearly 470 percent year-over-year. Under Armour Founder Kevin Plank has sold his Washington, D.C. mansion for $17.3 million after a reported two years on the market at a 41 percent discount from his 2018 asking price of $29.5 million. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 123

1.06%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

ASICS Corp.
7936.T

0.35%

$11.38 • $11.34

Boot Barn
BOOT

1.09%

$22.84 • $22.59

Crocs
CROX

2.46%

$31.71 • $32.49

Designer Brands
DBI

4.49%

$7.13 • $6.81

Genesco
GCO

6.41%

$22.51 • $20.73

Mizuno
8022.T

14.12%

$18.41 • $21.01

Puma
PMMAF

1.65%

$72.90 • $74.10

Shoe Carnival
SKVL

0.26%

$27.02 • $27.09

Steve Madden
SHOO

0.13%

$23.30 • $23.33

VF Corp.
VFC

0.82%

$63.12 • $62.60

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

Adidas
addyy

0.72%

$132.53 • $133.49

Caleres
CAL

5.71%

$8.58 • $8.09

Deckers
DECK

3.71%

$193.55 • $200.73

Foot Locker
FL

0.99%

$29.23 • $29.52

GEOX
GEO.MI

4.49%

$0.89 • $0.85

Nike
NKE

1.72%

$97.83 • $99.51

Rocky Brands
RCKY

2.74%

$20.78 • $20.21

Skechers
SKX

5.66%

$33.20 • $31.32

Under Armour
UAA

3.55%

$9.86 • $9.51

Wolverine
WWW

0.26%

$23.08 • $23.14

TOTAL
Week over week

1.06%

$849.49 • $858.46