JULY/AUGUST 2021 Issue

Five Factors Influencing Market Dynamics

A dozen companies participated in our Altered States coverage, with execs taking time out of their busy days (“hectic” was often used to describe workday schedules) to respond to our questions. Here’s what they had to say about new ways of conducting business, while missing face-to-face experiences.

Consumer Survey: All In The Family Outdoor Rec

With more families spending time outdoors, a healthy side effect of the pandemic, awareness of sun protection is a focus. The majority of survey takers seek out both materials with SPF technology and lotions when participating in water sports, although lotions remain far more popular than textile treatments as a sun protective go-to.

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Past Magazine Features

Five Factors Influencing Market Dynamics

A dozen companies participated in our Altered States coverage, with execs taking time out of their busy days (“hectic” was often used to describe workday schedules) to respond to our questions. Here’s what they had to say about new ways of conducting business, while missing face-to-face experiences.

Tailored for Today

The origins of clothing sizes dates back to the 1800s with military uniforms for men, and slowly evolved into the domestic market. The U.S. Department of Agriculture (USDA) ushered in the next wave of sizing reform with a yearlong study titled Women’s Measurements for Garment and...

Industry Wants To Know

When the demand for masks and gowns was off the charts, in response to the COVID pandemic surge for personal protective equipment, the domestic textile industry mobilized. Companies invested in materials, created capacity, converted production lines and pumped out PPE like nobody’s business.

Security Meets Sustainability

While some pinpoint the Rana Plaza factory collapse tragedy as the tipping point, and others cite the impact of the pandemic as the real change-maker, all agree that the era of textile traceability has arrived.

Hip Hemp

Hemp is riding high this season, and for good reason. The natural fiber is durable, earth-friendly and hits the mark with multi-purpose functionality that includes inherent antimicrobial properties — all attributes top of mind with today’s active outdoorists.

All Together Now

2020 was a year for family. As the world was turned upside down, we went outside to right ourselves and let loose. According to the 2021 Outdoor Participation Trends Report (commissioned by the Outdoor Foundation), 53 percent of Americans ages six and over participated in outdoor recreation...

Magazine Archives

Designed to serve members of the performance textile industry throughout the entire supply chain.

With an eye on innovation, and focus on active apparel and footwear, our skilled editorial team provides corporate executives, material developers and designers information and expert commentary needed to succeed in today’s competitive textile business.

In Every Issue: In The Market, Eco-Update, Made In America, Technology, Footwear, In the Studio, Supply Chain, Trendsetters, Strategies, Education, Out of Context.

Eco Emerges at Techtextil North America Trade Show

How to foster a cleaner, greener future for the industry was a hot topic at Techtextil North America 2021 last week at the Raleigh Convention Center where panel discussions during symposiums and conversations in the exhibitor aisles left little doubt that sustainability is defining the way forward.

Digital Innovations Advance Successfully, and Slowly

We’ve been hearing about digitalization for years, and while COVID did kickstart a slew of new adoptions, full acceptance of digital models throughout the textile industry has yet to materialize.

The Show Itself: Positive & Productive

After 18 months of life being anything but business as usual, attendees at Techtextil NA in Raleigh last week expressed being happy to be back on the trade show circuit, reconnecting with industry friends and making new business contacts.

A Road Warrior Reports on his OR Experience

I traveled to Denver for the Outdoor Retailer Show not really sure what to expect. When I got there, it was quite an eye-opener. The entire show was held on the upper level. Even that hall was not filled.

More from Formula4Media's Publications

The Boot Book: Best Foot Forward

Whether for work or play, shoppers know what they want from their boots, and in laundry list fashion. As society continues to emerge from the pandemic, many consumers are looking to buy shoes that complement a new array of ever-changing endeavors.

Retaking the Field

The summer of 2021 is a time of rebirth and re-opening for America and, thankfully, for the team sports business as well. As more state and local governments and agencies give the go-ahead for a full reopening, the team market is enthusiastically ramping back up to full strength.

Retail Hot Topics: 8 Specialty Retailers Weigh In on Key Issues

Eight outdoor specialty retailers weigh in on the industry’s key issues. What’s working now? What's not? And what’s next? Consumer demand is strong, but inventory issues are a big challenge.