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ECCO’s New Flagship


ECCO opened a new flagship store in SoHo NYC earlier this month. The company, which celebrated its 60th anniversary this year, is also relaunching 16 of its global flagship stores with a similar design concept. The stores, designed in partnership with Swedish studio Stamuli, share a coherent visual language, while also having individual flourishes that make each boutique a unique destination and experience.

The 3,250 sq.-ft NYC store is located at 110 Grand Street at the corner of Broadway and Grand and features the company’s full range of footwear and accessories and some exclusive limited-edition products available only at the SoHo location. ECCO’s new flagship stores are designed to showcase the brand’s values —innovation, ambitious design, sustainability, community — and translate them into physical spaces. For example, tiling calls to mind Jutland brick, a nod to ECCO’s Danish heritage and the buildings of its headquarters. A key material in the brand’s manufacturing processes, aluminum is a recurring motif within the stores. Coinciding with ECCO’s sustainable and ethical ambitions, use of plastic is minimized with durable leather innovations used for the interiors; for example, terrazzo-style upcycled leather tiling and counters upholstered with tactile memory- foam leather.