Consumers want what the comfort market has been offering for years. support, superior fit and wellness benefits. Here’s how brands continue to innovate.
As springtime nears, America’s Pastime is again gaining the attention of team dealers, school athletic directors, players, coaches, leagues and travel teams.
Talking points for this year include: The ups and downs of temperature regulation, the proliferation of certifications and the challenges of making packaging more sustainable.
Brands share insight on making and marketing apparel, footwear and gear for women runners. From improved fit, to innovations in materials, and evolving aesthetics, brands are keeping pace.