Beyond the Buzz
In recent years, pickleball has emerged as one of the fastest-growing sports in the United States and around the world.
TRENDS, PERSPECTIVE & ANALYSIS
In recent years, pickleball has emerged as one of the fastest-growing sports in the United States and around the world.
Pickleball is fun and social — and the apparel reflects that. Brands are making pickleball-specific tops, shorts and skirts with fun prints and colors, relaxed fits, and moisture-wicking and sun-protective fabric.
Brands Are Infusing Sport-Specific Tech and Innovation into the Latest Footwear Offerings for the Red-Hot Sport of Pickleball.
Consumers that are new to pickleball may not be aware that it requires sport-specific footwear for stability, support and traction – plus the ability to slide in a controlled way and prevent injury.
Paddles, balls, bags and more. These pickleball products are designed to help players stay in the game and enhance their performance.
Pickleball has hit the mainstream. Participation in the sport continues to grow. And the social aspect of the sport, as well as its “fun” and “easy to play” nature, are big reasons why, according to our latest consumer survey.
Sport and style are a winning match. Brands are upping their game with garments that make consumers feel confident with the comfort provided, along with enough of a fashion quotient to make a personal statement.
As product development manager at Polartec, Aimee LaValley works within a technical team that consists of engineers and scientists trained in the creation of textiles from yarn and knitting to dyeing and finishing.
When we think of the early days of the outdoor business, authentic textile performance was central to the growth of the industry.
Last year, after 25 years as innovators in the outdoor industry, GCI Outdoor was acquired by Gathr Outdoors (previously the MacNeill Pride Group). With the acquisition, a new journey has begun, and the future has never been brighter. In addition to GCI Outdoor, Gathr is the parent company to other rising (and already shining) stars in the outdoor industry, including...
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Office style is-a-changing. Some days call for a dressed-up look, while others are cooler and more casual. Bottom line, the shoes you choose for work are about comfort and that is non-negotiable. A heel is pretty much always office-appropriate and a laid-back loafer can work well too.
It’s sandal time. Kick back with these four new styles. It’s sandal time. Kick back with these four new styles, ranging from surf style, to outdoor to a comfort wedge — from KLLY, Oboz, KAVU and Tidewater Sandals.
The recently released Sports & Fitness Industry Association Single Sport and Fitness Report offers accurate data on sports participation. Here, we take a look at some baseball stats.
It is certainly fair to say that Oklahoma City, OK, is the heartbeat of softball – both fast-pitch and slow-pitch – in the U.S. In fact, Oklahoma City has also been declared as the Softball Capital of the World.
Soon after the completion of the Women’s College World Series in Oklahoma City, OK, in early June, which was broadcast again on ESPN, contributor Mike May caught up with ESPN softball color analyst/former two-time U.S. Olympic (1996 and 2000) Softball Gold Medalist Michele Smith...
Last year, after 25 years as innovators in the outdoor industry, GCI Outdoor was acquired by Gathr Outdoors (previously the MacNeill Pride Group). With the acquisition, a new journey has begun, and the future has never been brighter. In addition to GCI Outdoor, Gathr is the parent company to other rising (and already shining) stars in the outdoor industry, including...
Whether for the trail, the town or the campsite, these standouts all make being outside better.
Technical comfort + active style: New run apparel standouts can perform all day, everyday.
Standouts for the Road, Trail, Mountain, Campground and Beyond.
The recovery category is expanding and evolving. We spotlight new products and ask execs “what makes a ‘recovery shoe’ to you and who needs to own one?”
Consumers have decided that now is the time to refresh their wardrobes and purchase new shoes for weddings, parties, excursions and work. The best new styles fuse fashion and comfort as customers seek more formal options.
Office style is-a-changing. Some days call for a dressed-up look, while others are cooler and more casual. Bottom line, the shoes you choose for work are about comfort and that is non-negotiable. A heel is pretty much always office-appropriate and a laid-back loafer can work well too.
It’s sandal time. Kick back with these four new styles. It’s sandal time. Kick back with these four new styles, ranging from surf style, to outdoor to a comfort wedge — from KLLY, Oboz, KAVU and Tidewater Sandals.
Team dealers certainly don’t need any more convincing on why they should put significant effort into selling to female athletes.
Team sports participation trends in the U.S. are solid, but not spectacular, but at least they are improving. That’s perhaps the best way to summarize the most current figures in the Sports & Fitness Industry Association’s (SFIA) 2022 U.S. Trends in Team Sports Report.
Man cannot live on bread alone. That is a tried-and-true belief passed down through the centuries. Now, in 2022, as everyone attempts to return to some sort of post-pandemic normalcy, in the world of team sports, that maxim can be expanded to say that team dealers cannot live...
Team Insight looks at the ‘specialty sports’ that keep dealers’ doors open year-round.
When we think of the early days of the outdoor business, authentic textile performance was central to the growth of the industry. Newfangled functional fabrics engineered to improve protection from the elements allowed hardcore hikers...
In recent years, pickleball has emerged as one of the fastest-growing sports in the United States and around the world.
Trends, Perspective & Analysis: Reaching the retail stores that drive the business in the outdoor category. Trending Up: Stylish Vibes & Innovative Tech in Outdoor Apparel; On the Rise: Hike & Trail Report; Shop Talk: Outdoor Specialty; Consumer Survey: Shopping For Hike & Trail.
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