July / August 2021 Issue

Retaking the Field

The summer of 2021 is a time of rebirth and re-opening for America and, thankfully, for the team sports business as well. As more state and local governments and agencies give the go-ahead for a full reopening, the team market is enthusiastically ramping back up to full strength.

Past Magazine Features

Shine On Again!

In the Spring of 2020, if you didn’t know otherwise you would have thought that baseball and fast-pitch softball teams, even the amateurs, were on strike. Diamonds were deserted. Dugouts sat vacant and bleachers were empty. Concession stands shuttered — not a hot dog vendor to be found.

On The Rebound

Think back to a little more than a year ago when one of America’s favorite sports pastimes – NCAA March Madness – was cancelled due to the pandemic. Tough times for team sports amid dark times in America.

Back On Top

As athletes dust off their caps and return to the playing fields this summer and fall, team dealers thankfully no longer have to worry about whether or not they will have orders to fill, but other concerns take their place — specifically, will those orders arrive on time?

The 1-On-1 Project: Part 4

Matt Carlson, president and CEO of the National Sporting Goods Association (NSGA), has been with the association for more than 13 years. Prior to joining NSGA, he had a career in local government leadership for more than 20 years...

Retaking the Field

The summer of 2021 is a time of rebirth and re-opening for America and, thankfully, for the team sports business as well. As more state and local governments and agencies give the go-ahead for a full reopening, the team market is enthusiastically ramping back up to full strength.

Hot Looks Ahead

The major headwear vendors show off their latest new products — and offer some advice to dealers.

The Team Dealer As Educator

It was recently reported that Stanford University will be reinstating all 11 sports it rashly considered eliminating during the pandemic. At the same time both William and Mary and Dartmouth reported they intended to remove planned cuts to varsity sports programs.

Team Players

Over the past few years and lately accelerated by the pandemic, there has been a shifting dynamic in the relationship between team dealers and their vendor partners — and it’s not all for the better.

Filling A Void In A Local Team Market

Taking advantage of local conditions, including the sale of Johnny Mac’s and Nill Bros. to BSN Sports, the owner of St. Louis-based soccer specialty store Soccer Master has taken the unusual (these days) step to expand into becoming a full-line team dealer.

Fourth and Long for Football in America

Going back an extra season for accurate numbers, the big-picture participation numbers for tackle football in the U.S. remain solid, if not spectacular. (COVID-19’s impact was so severe that the National Federation of State High School Associations (NFHS) didn’t conduct...

Magazine Archives

Team Insight: designed to exclusively serve the team sports market. With an expert editorial staff that truly understands the needs of the team business, Team Insight provides team buyers with information on how to better run their business and how to make more educated buying decisions.

News, Trends and Analysis of the Team Sports Market.

Basketball, Baseball, Soccer, Football, Softball, Lacrosse, Wrestling, Track & Field, Swimming, Pickleball, Volleyball, Field Hockey, and Technology.

Cliff Keen in NIL Deals With Parris, Amine

Jumping directly into the Name, Image, Likeness (NIL) game to market high-profile collegiate athletes, Cliff Keen Athletic has entered into NIL marketing deals with University of Michigan Mason Parris, and Myles Amine.

CBS Report Focuses on Closing of Miken Factory

Team Insight Extra ran across this article posted on cbsnews.com that focused on the planned closing of the venerable Miken plant in the small town of Caledonia, MN.

Spalding Unveils TF Basketball Line

Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use.

Augusta Unveils Freestyle Headwear

Adding to its already impressive product lineup, Augusta Sportswear Brands this month launched FreeStyle Headwear, a proprietary custom headwear design platform that provides Pacific Headwear customers with the ability to create their style in just four steps.

BSN Commits To 20,000 Face Mask Giveaway

Extending its reach into its core high school market, BSN Sports has launched a Face Mask Giveaway to provide 20,000 free face masks to schools. Featuring BSN’s adjustable, two-ply stock mask, the total prize of 20,000 masks will be split between five schools that will receive 4000 masks each.

Academy Sports Partners With National PAL

Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

More from Formula4Media's Publications

The Boot Book: Best Foot Forward

Whether for work or play, shoppers know what they want from their boots, and in laundry list fashion. As society continues to emerge from the pandemic, many consumers are looking to buy shoes that complement a new array of ever-changing endeavors.

Five Factors Influencing Market Dynamics

A dozen companies participated in our Altered States coverage, with execs taking time out of their busy days (“hectic” was often used to describe workday schedules) to respond to our questions. Here’s what they had to say about new ways of conducting business, while missing face-to-face experiences.

Innovation for All

Outdoor participation is up, and brands are meeting the moment, remaining focused on performance and tech in new products, while keeping the needs of newbies and casual outdoor participants in mind.