NEWS & ANALYSIS OF THE TEAM MARKET
MARCH/APRIL 2026
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GIRLS’ AND WOMEN’S SPORTS
Follow The Money
From participation to prize money to emerging pro leagues, girls' and women’s team sports are scoring.
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GIRLS' AND WOMEN’S SPORTS
Getting Better
The times have changed for girls' women’s sports.
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GIRLS’ NEW PRODUCTS FOCUS
Girls Got Game
Female athletes demand the best looks and products and the major vendors to team dealers have responded in a big way.
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ONE-ON-ONE PROJECT
A conversation with Alison Wiegand, Egelston Maynard Sports who is the next generation in an 80-year old business.
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TEAM TRENDS
The Girls’ game
i9 Sports tackles dropout crisis in girls' sports with new 'Gains Are For The Girls' campaign.
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TEAM TRENDS
What A Doll
Mattel introduces Team Barbie to champion building girls' confidence.
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