September / October 2021 Issue

Special Times

While nearly every sporting goods team dealer and local retailer understandably dedicates the majority of their time to the Big Four – football, basketball, baseball and softball – that generate the most revenue, they are well aware that the so-called “specialty sports” deserve a fair amount of...

Past Magazine Features

Shine On Again!

In the Spring of 2020, if you didn’t know otherwise you would have thought that baseball and fast-pitch softball teams, even the amateurs, were on strike. Diamonds were deserted. Dugouts sat vacant and bleachers were empty. Concession stands shuttered — not a hot dog vendor to be found.

On The Rebound

Think back to a little more than a year ago when one of America’s favorite sports pastimes – NCAA March Madness – was cancelled due to the pandemic. Tough times for team sports amid dark times in America.

Back On Top

As athletes dust off their caps and return to the playing fields this summer and fall, team dealers thankfully no longer have to worry about whether or not they will have orders to fill, but other concerns take their place — specifically, will those orders arrive on time?

The 1-On-1 Project: Part 4

Matt Carlson, president and CEO of the National Sporting Goods Association (NSGA), has been with the association for more than 13 years. Prior to joining NSGA, he had a career in local government leadership for more than 20 years...

Retaking the Field

The summer of 2021 is a time of rebirth and re-opening for America and, thankfully, for the team sports business as well. As more state and local governments and agencies give the go-ahead for a full reopening, the team market is enthusiastically ramping back up to full strength.

Hot Looks Ahead

The major headwear vendors show off their latest new products — and offer some advice to dealers.

The Team Dealer As Educator

It was recently reported that Stanford University will be reinstating all 11 sports it rashly considered eliminating during the pandemic. At the same time both William and Mary and Dartmouth reported they intended to remove planned cuts to varsity sports programs.

Team Players

Over the past few years and lately accelerated by the pandemic, there has been a shifting dynamic in the relationship between team dealers and their vendor partners — and it’s not all for the better.

Filling A Void In A Local Team Market

Taking advantage of local conditions, including the sale of Johnny Mac’s and Nill Bros. to BSN Sports, the owner of St. Louis-based soccer specialty store Soccer Master has taken the unusual (these days) step to expand into becoming a full-line team dealer.

Fourth and Long for Football in America

Going back an extra season for accurate numbers, the big-picture participation numbers for tackle football in the U.S. remain solid, if not spectacular. (COVID-19’s impact was so severe that the National Federation of State High School Associations (NFHS) didn’t conduct...

Magazine Archives

Team Insight: designed to exclusively serve the team sports market. With an expert editorial staff that truly understands the needs of the team business, Team Insight provides team buyers with information on how to better run their business and how to make more educated buying decisions.

News, Trends and Analysis of the Team Sports Market.

Basketball, Baseball, Soccer, Football, Softball, Lacrosse, Wrestling, Track & Field, Swimming, Pickleball, Volleyball, Field Hockey, and Technology.

Alli Sports Group Formed By Three Southeast Dealers

Recognizing that there is strength in numbers in a challenging environment, three long-time and well-respected team dealers in the southeast have formed what they are calling Alli Sports Group as a unique strategy to compete in a changing team sports business.

Under Armour and Ravens Partnering on Girls’ Flag Football

Looking to grow the sport of flag football in their local community, Under Armour and the NFL’s Baltimore Ravens have come together to provide funding for high school girls’ flag football programs.

Avail ERP Technology Looking to Connect Team Business

A technology called Avail, a cloud-based ERP system developed by team dealers for team dealers, is being introduced with the simple goal to, in the words of Avail VP-sales Brian Hensen, “connect the entire team sports industry.”

Varsity Spirit Signs Partnership With NFHS

The National Federation of State High School Associations (NFHS) has renewed its corporate partnership agreement with Varsity Spirit, a division of Varsity Brands and sister company of BSN Sports.

Jurga Joins NOCSAE Board of Directors

Stan Jurga Jr., VP–product development for All-Star Sporting Goods, a brand specializing in baseball and softball protective hard goods has been appointed by the Sports & Fitness Association (SFIA) to fill the open sporting goods industry seat on...

NFHS, Gill Athletics Renew Corporate Partnership

The National Federation of State High School Associations (NFHS) has committed to a three-year renewal of its corporate partnership agreement with Gill Athletics.

More from Formula4Media's Publications

The Importance of Wellness

With wellbeing top of mind, we explore how standout brands highlight health and happiness in their footwear.

Welcome Circular; Goodbye Take, Make & Dispose

The drumbeat for greater industry alignments and stronger collaborative partnerships has grown louder and the engines of eco-innovation are making noise on many fronts within the industry. We’re seeing successes in cutting edge technology and integration of forward-thinking design principles.

Innovation for All

Outdoor participation is up, and brands are meeting the moment, remaining focused on performance and tech in new products, while keeping the needs of newbies and casual outdoor participants in mind.