november/december 2022 Issue

Four Quarters

There’s a natural ebb and flow to the game of football that is familiar to everyone. After all of the pre-game pageantry, pep talks and refreshments, there are four quarters of action punctuated by some timeouts, two-minute warnings and injuries.

Past Magazine Features

In a Pickle

Now considered the fastest-growing sport in the U.S., pickleball accrued 4.8 million players last year, soaring 14.8 percent from 2020 to 2021, according to the 2022 SFIA Topline Participation Report.

High School Sports are Special

While the major sports of football, baseball, softball and basketball continue to grab the most headlines and attention at high schools across America, participation is thriving in the so-called specialty sports in every corner of the country.

Special Menu

Man cannot live on bread alone. That is a tried-and-true belief passed down through the centuries. Now, in 2022, as everyone attempts to return to some sort of post-pandemic normalcy, in the world of team sports, that maxim can be expanded to say that team dealers cannot live...

The Right Click

Team dealers have always prided themselves on their ability to create and maintain personal relationships with coaches, schools, athletic directors and other clients.

A New Retail Opportunity

As a fast-growing sport still in its infancy, pickleball presents a unique opportunity for retailers. There are plenty of brands to work with and an influx of new players seeking product.

The 1-On-1 Project: Allen Reynolds

Allen Reynolds, currently the Team Sales Manager at Cook’s Sporting Goods, has sold sporting goods for the past 12 years in his more than 33 years of sales experience. Team Insight caught up with him to get his insight into the state of team sports in 2022...

State of America's Games

At all levels of play baseball and fast-pitch softball remain an integral part of the youth sporting scene in America. Sure, they all face their challenges in participation and product availability...


Delayed seasons, cancelled games, sick players, unavailable fields and, capping it all off, supply chain disruptions all made for a unique past year for the team headwear business.

Bank Shots

Oh, for the good old days of 2019. Prior to the pandemic, basketball was enjoying steady growth, but once the crisis set in during 2020-2021 the game experienced a more than two percent dip in participation, according to the SFIA’s 2022 Basketball Single Sport Report.

It's Hot Out There!

Wilson’s 2023 A2K lineup brings six premium gloves to the diamond, offering patterns designed for professional-caliber players across all positions, including a new look for the brand’s classic A2K made with Pro Stock Select leather consisting...

Diversify or Disappear

The numbers clearly tell the story: 35 percent of Major League Baseball players, 74 percent of NFL players and 83 percent of NBA players are people of color. Yet the business of sporting goods is incredibly under-represented by this demographic.

Magazine Archives

Team Insight: designed to exclusively serve the team sports market. With an expert editorial staff that truly understands the needs of the team business, Team Insight provides team buyers with information on how to better run their business and how to make more educated buying decisions.

News, Trends and Analysis of the Team Sports Market.

Basketball, Baseball, Soccer, Football, Softball, Lacrosse, Wrestling, Track & Field, Swimming, Pickleball, Volleyball, Field Hockey, and Technology.

Big Changes in Sports, Inc. Leadership Team

In an announcement that took a lot of people by surprise at the Sports, Inc. Team Show last week in Las Vegas, CEO Todd Adams announced that he will be stepping down as CEO at the end of the year and that Travis Elam will become the buying group’s new CEO.

Stahls’ and Transfer Express Name Small Business Scholarship Winner

Illustrating its continued support for small businesses across America, Stahls’ and Transfer Express recently shared the story of their first Stahl Family Small Business Scholarship $10,000 Shop Makeover winner.

Obituaries: Phil Johnson, 88; Tommy Eiserhardt, 70

The team sports business lost two of its most well-known and well-liked members last week.

Rawlings Relocates World Headquarters

Rawlings Sporting Goods is moving from its current corporate headquarters located in Town & Country, MO, to Westport Plaza in Maryland Heights, MO. The move is scheduled to take place in late 2023.

EvoShield Renews Deal With National Lacrosse League

The National Lacrosse League (NLL), the world’s largest professional lacrosse league, is renewing its protective equipment and apparel partnership with EvoShield. 

Dick’s SG Launches $50 Million In-House Investment Fund

This news is something team dealers and their vendors are going to want to pay attention to — for a number of reasons. Recently big-box King of the Hill Dick’s Sporting Goods formed what it is calling DSG Ventures, which is basically a $50 million investment fund targeting sports-related companies.

In an industry where there are hundreds of options on where people can spend their money, FSGA has focused on value and quality.

Read More

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