Cara Griffin

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Consumer Insights on Boots & More

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The Boot Book: Best Foot Forward

Whether for work or play, shoppers know what they want from their boots, and in laundry list fashion. As society continues to emerge from the pandemic, many consumers are looking to buy shoes that complement a new array of ever-changing endeavors.

Bringing Dynamic Ideas to Retail

Sophisticated technology is what makes Fitted Inc. run as a company, yet it’s a simple notion that is at the heart of the game changing firm’s ethos — helping retailers deliver world class customer experiences.

Lines We Like: Bring it On

These four trail running shoes take it to the next level with material innovation and performance-specific design. Ready for anything? These trail running standouts sure are!

Checking In

Three retailers answer three key questions about what’s selling, what’s next, and how they are navigating supply chain issues.

In The News: Xtratuf, Twisted X, Sequential Brands Group

Xtratuf’s new Ankle Deck Boot Sport for Spring 2022 won the “New Product Showcase Best in Footwear” award from iCast 2021. The style has a sport fishing-specific silhouette with a Pro Lite outsole that is durable and slip-resistant.

OrthoLite Announces Zero Waste Initiative

Amherst, MA-based OrthoLite, insole supplier for more than 350 footwear brands, has announced a Zero Waste Initiative. With OrthoLite insoles utilized in more than 500 million pairs of shoes every year, the company believes its commitment to...

In The News: Norda, Dyneema, Dearfoams, Rocky Boots, Nike

Canadian running footwear brand Norda, founded in 2020, is launching the first-ever shoe with Dyneema. Available for pre-order now, and delivering in August, the $285 Norda 001 has an upper seamlessly constructed with Dyneema.

Sperry Teams with Netflix on OBX Capsule Collection

Sperry has partnered with Netflix to create a footwear collection based on the hit series Outer Banks. Sperry x OBX incorporates elements of the show’s style, including seersucker-lined boat shoes and distressed sneakers.

In The News: Cadence, Asics, REI, Hoka One One, Vim & Vigr, Grassroots

Insole brand Cadence has launched the ¾ Slim, a thin, 3mm insole designed for women’s low volume flats, boots, athleisure wear, and other low depth dress footwear.

Kodiak Launches “Built for What Matters” Sustainability Initiative

The 110-year-old Canadian boot brand Kodiak is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative called Built for What Matters.

Twisted X Focuses on Comfort in Cowboy Boots with Tech X

Twisted X has announced the launch of Tech X, a new collection the footwear brand says is designed to “revolutionize Western footwear by delivering innovation and comfort that the market has lacked for decades.”

In The News: New Balance, Hibbett

New Balance has launched the $150 Fresh Foam X Lav V2 shoe with professional tennis player Danielle Collins as the face of the campaign.

Brooks Sets Net Zero Carbon Emissions Goal

Brooks, which is launching its first-ever carbon neutral shoe this week, also has announced its new 2030 planet strategy, a science-backed approach that aims to...

Track Star Allyson Felix Launches Her Own Brand

The most decorated women’s Track & Field Olympian in history, Allyson Felix, has launched her own lifestyle brand called Saysh. The brand’s first product is a lifestyle sneaker called the Saysh One.

In The News: Altra, Hush Puppies, Title Nine, K-Swiss

Fast and light is the name of the game for trail footwear this season. The new Superior 5 from Altra, $120, is a light and fast trail runner with a MaxTrac outsole and a multi-directional lug pattern for traction on any terrain.

Backpacks, Shoes and Apparel Experienced Mini-BTS Lift this Spring

As some schools across the country moved from remote back to in-person learning this spring, a “Back-to-School” type of demand for certain products was evident over the first four months of 2021...

Summer Trade Show Season Is On its Way

After nearly 18 months without an in-person outdoor industry trade event, August will bring with it the return of Outdoor Retailer in Denver and the debut of The Big Gear Show in Park City. For OR Show execs, a key focus is on having the industry “show up” in whatever way they choose, and to...

Real Talk: Grassroots Outdoor Alliance Q&A

In the midst of a summer season expected to be filled with plenty of consumer demand for outdoor gear, the coming months are filled with both opportunities and challenges for outdoor specialty retailers.

In The News: Speedland, Dearfoams, Academy Sports + Outdoors

Footwear industry veterans Dave Dombrow and Kevin Fallon have launched a trail running footwear brand called Speedland. Describing Speedland as “a company who refuses to cut corners,” the designers told Forbes that its launch product was created with...

In The News: Thorogood, Balega, Hoka One One

Thorogood has partnered with Chad Belding and “The Fowl Life” to equip the Outdoor Channel show’s cast with Thorogood gear. Belding and his team will utilize Thorogood footwear across all of their adventures, including hunting, cooking game, trade shows, etc. — wearing a wide array of...

In The News: Mizuno, Dick’s Sporting Goods, Outdoor Retailer, JD Sports, Burton, K2 Sports, Oberalp NA

In the lead up to the in-person return of the 52nd running of the Atlanta Journal-Constitution Peachtree Road Race, Mizuno has released the limited-edition Peachtree 52nd Wave Rider running shoe. This year’s safe and socially distanced Peachtree road race will, for the first time...

MAGIC to Make NYC Debut in September

Informa Markets Fashion is bringing MAGIC to New York. The trade show organizer announced that it will debut MAGIC New York this September with plans for a twice annual NYC event. Scheduled to take place September 19-21, 2021 at the Jacob Javits Center at the same time as...

Looking Ahead to August Trade Shows

As the industry heads back to in-person shows this summer, the August calendar is looking busy.

In The News: Spartan, Craft, FSNYE, Genesco, Mizuno

Spartan and Craft are releasing a $140 performance trail running shoe, the Spartan x Craft Nordic Speed Shoe. Built for speed, endurance and durability, it is designed to meet the specific needs that trail runners face on the trail, from uneven terrain to wet, slippery surfaces.

Running Stars

Ready for takeoff: There’s something for everyone in the latest performance running shoe launches. Whether they’re made for elite level runners, everyday trail adventurers or pavement pounding newbies, this season’s styles all have innovation in their DNA.