In The News: Norda, Dyneema, Dearfoams, Rocky Boots, Nike
Canadian running footwear brand Norda, founded in 2020, is launching the first-ever shoe with Dyneema. Available for pre-order now, and delivering in August, the $285 Norda 001 has an upper seamlessly constructed with Dyneema — a fiber engineered at the molecular level to provide high strength and low weight, and one that also has waterproof and breathable properties. It also features a Norda x Vibram exclusive Formation sole with Litebase and Megagrip rubber 5mm lugs.
Dearfoams promoted Angie Kenney to Chief Merchandising Officer from VP of Design and Merchandising. In her new role, she will partner with the company’s marketing team to build the go-to-market strategy for the brand and work closely with the ecommerce, DTC and wholesale teams on analyzing digital consumer analytics and oversee novel digital engagement campaigns.
Nike, according to the website law.com, has revised its restitution request from Michael Avenatti to more than $856,000 but down from more than $1 million. The amount covers the Swoosh’s litigation-related expenses in the case. The lawyer was sentenced to 30 months in prison in early July for his attempts to extort millions from Nike in Spring 2019.
Ralph Borja, a national military account manager for Rocky Boots, has been selected for induction into the National Ranger Association’s Ranger Hall of Fame. Borja, a native of Agana, Guam, served a total of 31 years in the military in numerous special operations roles. After concluding his military service, Borja joined Rocky in July 2013 and has played an integral role in establishing Rocky’s Commercial Military Brand domestically and abroad.