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Twisted X Focuses on Comfort in Cowboy Boots with Tech X

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Twisted X has announced the launch of Tech X, a new collection the footwear brand says is designed to “revolutionize Western footwear by delivering innovation and comfort that the market has lacked for decades.”

Available beginning in November, Tech X styles will feature Twisted X’s patent pending CellStretch comfort technology — which is also seen in Twisted X’s work, outdoor and casual collections. Tech X will initially be available in six boot styles in rubber outsoles, with more styles launching after November.

“The Western footwear industry has seen a variety of collections, but none quite like this,” said Twisted X VP of Western, Monte Nelson. “Twisted X has been working on this line for the past 4 years, and I’m excited to see what the future has in store as we pave the way toward a new chapter in footwear where we take comfort in Western boots to a whole new level.”

The brand says that its CellStretch technology provides stability and durability without altering the profile of the boot to preserve the traditional Western look consumers demand.

“Twisted X is continuously seeking ways to bring innovative concepts and comfort technologies to the footwear industry, and Tech X is exactly that,” said Twisted X CEO, Prasad Reddy. “We started as a Western brand before growing into our other markets, so this new line is particularly meaningful to Twisted X, as it serves our most loyal consumers and honors our heritage.”

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Jun 30, 2021

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