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In The News: Cadence, Asics, REI, Hoka One One, Vim & Vigr, Grassroots

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Insole brand Cadence has launched the ¾ Slim, a thin, 3mm insole designed for women’s low volume flats, boots, athleisure wear, and other low depth dress footwear. It provides broad semi-rigid support with a thin layer of polyurethane foam under the heel for comfort, and has an unstructured heel for a flexible fit. The ¾ Slim, $39.95, is exclusive to and only available for purchase from select retailers and doctors offices. It is not available for online sales.


National co-operative REI recently has named Hoka One One and its parent Deckers Brands as its 2020 Vendor Partner of the Year, citing the company’s commitments to sustainability and diversity, equity, and inclusion. HOKA was called out for its brand partnerships, products, marketing campaigns and collaborations.


Asics has just launched a new wrestling shoe, the Matblazer, designed specifically for female wrestlers. In addition to addressing the anatomical differences between male and female feet in its design, the shoe focuses on fit, incorporating an asymmetrical lacing system that delivers a contoured and compression-like feel. The $95 Matblazer is available in White/Mist and Black/Rose Gold colorways.


Garneau has launched a limited edition cycling shoe in collaboration with Canadian professional cyclist Mike “Rusty” Woods. Featuring three of Garneau’s patented technologies, the Rusty Woods Limited Edition model shoes also have an insole artistic design hand drawn by Woods. Garneau says it will donate part of the proceeds from the sale of the shoes to offset the carbon footprint of its products.


Compression sock brand Vim & Vigr announced that its Buy a Sock, Give a Sock program resulted in over $64,000 worth of compression socks being donated to 40 U.S. hospitals and clinics in the first half of 2021. This spring, the company’s program matched every consumer purchase with a corresponding donation to frontline healthcare workers. Over the past two years, Vim & Vigr has donated over $200,000 of compression socks to benefit frontline healthcare workers.


Salomon announced new sustainability goals centered around its sports marketing efforts. The company is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its athletes and ambassadors. Salomon has outlined aggressive sustainability-related goals that the brand commits to meet by 2025. This two-pronged approach around events and athletes will begin with the brand conducting sustainability studies of existing in-person events, which will allow organizers to set specific goals around gatherings.


Grassroots Outdoor Alliance, the outdoor specialty retail trade organization, announced it has added five new retail members and has added Big Agnes and Osprey as vendor partners. The new Grassroots retailers include Active Endeavors (Iowa), Bill and Paul’s (Michigan), Nomad Ventures (California), Outdoor Experience (Idaho), and Soko Outfitters (Iowa). The Grassroots retail roster now boasts 96 members in 196 retail locations. On the supplier side, the addition of Big Agnes and Osprey expands the Grassroots vendor partner community to 65.

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Jul 14, 2021

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