Sperry Teams with Netflix on OBX Capsule Collection
Sperry has partnered with Netflix to create a footwear collection based on the hit series Outer Banks. Sperry x OBX incorporates elements of the show’s style, including seersucker-lined boat shoes and distressed sneakers. The collection is designed to channel the show’s character identities and show storylines throughout. The show is a teen mystery-drama based in North Carolina’s coastal community of Outer Banks.
“Our brand is very native to the show and its setting on the water, and the surf and preppy style of the product resonates with our customers,” says Elizabeth Drori, CMO Sperry. “On top of that, tapping into the show’s fans for this collection enables us to reach a young audience.”
Price points for the Sperry x OBX collection range from $60-$90. A special edition Authentic Original boat shoe takes the show’s “Kook” style to heart with gold foil details and laser etched designs that refer to scenes from the show. The rubber outsole is printed with an aerial view of the ocean. A slip-on canvas sneaker for men and women is designed to reflect the relaxed vibe of the show’s “Pogue” life. Webbing details on the women's Crest Vibe sneaker are inspired by a character’s bracelet while the license plates of the show’s star John B’s van are recreated on the heel tags of the men’s sneaker. A treasure map print is featured on the shoes’ insoles. A limited edition navy blue women’s Crest Vibe sneaker, complete with Sperry’s signature barrel-tied lacing will be available exclusively at Journeys.