Formula4 Staff


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What's Trending in 2021

Versatility in footwear continues to be extremely important to consumers. More shoes for the outdoors are being purchased than ever before, as consumers continue to spend significant time there. Footwear that combines functionality and style is integral to be able to...

Twisted X to Create Wrangler Footwear Collection

Wrangler and Twisted X have entered a licensing agreement that will see Twisted X design and distribute Wrangler Footwear for men’s, women’s and children across the western, casual/modern, outdoor, work, and work/casual categories beginning with distribution this spring.

Retail Resilience

We spoke to independent footwear retailers across the country about the challenges they have faced this year, the strategies they’ve implemented, and how they envision the year ahead. Each of the stores featured on these pages is a past winner of our Gold Medal Service Award...

NSRA’s Chuck Schuyler Retiring

Chuck Schuyler, president of the National Shoe Retailers Association, will retire on Jan. 1, 2021 after 15 years with the Tucson, AZ trade organization. During his NSRA tenure, the former president and owner of the Drew Shoe Corp., has led a number of initiatives for the trade group that...

For The Run 2021

Opportunities in the running market extend far beyond footwear. “New runners who leaned into running during COVID for the first time will be looking for safe training group options in spring, and later seeking events like 5K, 10K, fun runs, marathons and...

A Holiday Dozen

As we head deeper into the crucial Holiday retail season, here are 12 facts and figures to keep in mind. 1. Shoppers Appear to Be Trading Up. More than 50 percent of surveyed consumers expect to trade up to better quality products this year. 2. 41 percent of shoppers are “very likely” to...

Stars in a Supporting Role

When the topic of stellar service at retail comes up, most often the focus is on the service that retailers offer customers. But for retailers, service also comes in the form of the relationships they have with their vendor and brand partners.

In The News: Under Armour, Farm To Feet, REI, Zumiez, Reebok x Maison Margiela, Keen, Oofos

Under Armour is launching its first women’s-specific basketball shoe, the UA HOVR Breakthru, on September 17. Available in seven colorways, the $110 HOVR Breakthru will exclusively be sold at Dick’s Sporting Goods,, and UA Brand Houses.

Bike Sales Surge in Spring

The industry saw an unprecedented growth trend for U.S. cycling sales in March and April, according to The NPD Group. April sales for traditional bikes, indoor bikes, parts, helmets, and other...

Outdoor Trade Shows Go Virtual

As many in the industry navigate virtual and digital trade shows for the first time this summer, the learnings from the experience will surely impact what in-person trade shows look like in the future.