Formula4 Staff


Retail Resilience

NSRA’s Chuck Schuyler Retiring

For The Run 2021

A Holiday Dozen

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Stars in a Supporting Role

When the topic of stellar service at retail comes up, most often the focus is on the service that retailers offer customers. But for retailers, service also comes in the form of the relationships they have with their vendor and brand partners.

In The News: Under Armour, Farm To Feet, REI, Zumiez, Reebok x Maison Margiela, Keen, Oofos

Under Armour is launching its first women’s-specific basketball shoe, the UA HOVR Breakthru, on September 17. Available in seven colorways, the $110 HOVR Breakthru will exclusively be sold at Dick’s Sporting Goods,, and UA Brand Houses.

Bike Sales Surge in Spring

The industry saw an unprecedented growth trend for U.S. cycling sales in March and April, according to The NPD Group. April sales for traditional bikes, indoor bikes, parts, helmets, and other...

Outdoor Trade Shows Go Virtual

As many in the industry navigate virtual and digital trade shows for the first time this summer, the learnings from the experience will surely impact what in-person trade shows look like in the future.

AntiViral Textiles Take Off

Innovation in anti-viral textiles in response to the COVID-19 crisis is taking off with ingredient suppliers around the world contributing new treatments to help protect from coronavirus. It will be a technology to watch in performance products in the upcoming seasons.

Darn Tough Redesigns Run Sock Line

In Spring 2021, performance sock brand Darn Tough Vermont will release an entirely redesigned Run collection. In development for two years, the new Run socks have been reconstructed with technical features that include targeted ultra-lightweight cushioning in the footbed and toe for...

Reimagining Trade Shows

The COVID-19 crisis created seismic change across almost every aspect of the footwear industry — and that included the traditional buying cycle. Faced with retail shutdowns, travel restrictions and stay-at-home orders and product shortages, the ways, hows and whens of...

The Sandal Spectrum

As brands look ahead to Spring ’21, they’re planning for a season of opposites. In the wake of the unprecedented disruption the COVID-19 shutdowns caused this Spring, comfort labels are planning for fresh new looks for retailers who want to add vibrancy to their core offering — as well as...

Style Statement

These standouts, available now, are designed to honor the LGBTQ+ community and raise money for a variety of charitable organizations during Pride Month this June.

Launch Watch: Oofos, K-Swiss

Oofos DF OOlala: To mark the one-year anniversary of the passing of Oofos employee and industry force Duncan Finigan, recovery brand Oofos has released the DF OOlala sandal featuring her initials in an eye-catching black, pink and green version of the popular women’s style.