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Picture This

Eco-minded apparel brand Picture’s Expedition Line for Fall 2021 is pretty sweet (photo above), in more ways than one. Technical and sustainable, using Bio-Sourced polyester throughout the entire range, the shell fabric used in the Expedition pieces is derived from sugarcane waste and blended with recycled PET. This process reduces carbon emissions by 25 percent while providing the same level of durability and performance as traditional polyester, according to the brand. All the jackets and pants in this collection also use Picture’s 20k/20k Dryplay Recyclable membrane and a PFC-free DWR treatment, keeping the wearer warm and dry while creating less environmental impact.

New Line, New Branding

Dakota Grizzly, the men’s lifestyle outdoor apparel brand, is launching its Fall ’21 collection with fresh branding. Dakota Grizzly, known as “Dakota,” for over a decade, will reveal a new brand mark: DKOTA.

“Our retailers and customers have been calling us ‘Dakota,’ so I guess you could say we’ve been on a first name basis for years,” explains Rob Rosenblum, Chief Brand Officer and Co-owner. “It was a natural evolution to the new brand mark, DKOTA, emphasizing the wide-open places and spirit of the American West. The ‘Grizzly’ will have somewhat less emphasis, but the bear isn’t being retired completely. You will still see it, we’re just turning down the volume a bit on the roar.”

The DKOTA Fall ’21 line features eight new fabrics and 18 new models. The outerwear and shirt jacket grouping feature waxed cotton, a tri-blend stretch, and featherweight ripstop. The expanded knit offering includes new signature plush arctic fleece and contemporary hoodies in luxury weaves. The line’s core flannels have an expanded depth of curated one-of-a-kind patterns.

The Ryker shirt jacket is a ramped-up rugged waxed cotton over layer with reinforced diamond shoulder stitching, blackened embossed snap closure, diamond top stitched yokes, and two interior pockets. The body lining is a cotton flannel and sleeve linings are made with quilted taffeta for easy on and off when layering.

Hit The Trail

Adventure lifestyle brand Roark is introducing Run Amok, a new trail running apparel collection.

Garments include details such as hand-drawn graphics inspired by Moroccan hieroglyphics, engineered organic patterns and reflective detailing. Run Amok tops and bottoms are meant to feel like running in a favorite t-shirt, cutoff or shorts, while featuring the performance benefits of technologies such as DriRelease, Polartec and feather-light 4-way stretch.

“There’s no better way to see and connect with the world around you than by running through it.” says Ryan Hitzel, founder and CEO of Roark. “Our crew didn’t have gear or a brand that intrinsically spoke to us. We wanted our voice to be heard through product that reflected our needs as runners.”

Responsible Warmth

The Coldfront Down Hoodie, Jacket and Vest from Outdoor Research for Fall ’21 all feature loft for cold-weather warmth combined with recycled and responsibly sourced materials. Items in the Coldfront collection offer more down insulation and a more durable and robust exterior fabric compared to the Transcendent collection, the Outdoor Research down collection that the Coldfront pieces replace. Ample 700-fill Responsibly Sourced Down (RDS) insulation is encapsulated in a wind-blocking 53 percent recycled ripstop fabric. On the shoulders and cuffs, specific areas prone to moisture in wetter conditions, Outdoor Research adds in synthetic VerticalX ECO insulation rather than down, which holds its loft better in those more exposed areas.

Krimson Klover’s Retro Vibes

An activewear clothing company created by women, for women, Krimson Klover’s Fall 2021 collection, Girl PWR, focuses on a modern version of old-school Ski Glam. The brand’s Fall 2021 collection bridges nostalgia with new fiber blends, fresh silhouettes, and rich textures.

“In this collection, we found a return to retro with a modern lens, searching for a sense of escapism,” explains Rhonda Swenson, owner and designer of Krimson Klover.

The Compass Jacket and Hooded Vesta Vest are an insulated down coat and vest in a full zip, with two zipper side pockets, interior cuff with thumbholes, back snap details, DWR shell and lining and poly fill of RDS down-recycled poly blend. Krimson Klover’s PrimaLoft Insulated Down Blend is as warm as 550 fill down, is fast drying, and is super-soft. It comes with the Responsible Down Standard certification. (RDS safeguards the welfare of geese and ducks that provide down for products.)

Also in this issue

Also In This Week’s Newsletter

Shop Talk
The Changing Landscape of Outdoor
New Products 2021
Gear Guide: Winter 2021
The Boot Book: Trail Blazers
What's Trending in 2021