New Products & Initiatives in the Spotlight
Turtle Fur: Branching Out
Known as an accessory staple for cold-weather activities, VT-base brand Turtle Fur is branching out with its first spring/summer collection. Since creating its first fleece neck warmer in 1982, the brand has expanded its offerings to include multifunctional headwear, beanies, balaclavas and more. This spring, Turtle Fur launched its first spring and summer collection, featuring two new lightweight and breathable fabrics, both offering UPF50+ sun protection: Comfort Shell Lite Supersoft and Comfort Shell Lite Sport. These new fabrics offer moisture wicking and anti-microbial properties, soft touch and cooling technology. The new line includes both neck tubes and headbands.
“Our Spring and Summer fabrics were designed with living life outside in mind. We wanted to give our customers fabrics that would protect them from the sun and elements, while also keeping them comfortable and dry,” says Turtle Fur’s head of design Meghan Ksiazek.
CEP: Going Hiking
CEP has launched its first Outdoor Collection of socks. The line features Hiking Merino and Light Merino socks, available in tall, mid-cut and low-cut options. The socks are engineered to provide targeted compression to improve circulation and blood flow where it’s needed the most. They also have breathable padding, moisture-wicking properties and joint stabilizing technology that helps hikers stay comfortable, according to the brand.
“Any hiker will tell you that socks are one of the most important yet sometimes overlooked pieces of equipment,” said Jared Finney, head of sales, CEP Compression. “We developed our Outdoor Collection to push the limits of innovation knowing the importance of footwear, combining years of research and development in graduated compression with the latest technology advancements to ensure that hikers don’t have to settle when they step out into the great outdoors.”
Quiksilver: Made Better
Quiksilver has developed a long-term strategy based on the Sustainable Development Goals (SDG) put forth by the United Nations. The company showcases this effort in its Made Better range of apparel that avoided 254,280,089 tons of CO2 emissions by using recycled polyester in the majority of Quiksilver’s products. The debut Men’s collection features recycled fleece throughout the offering. Currently 100 percent of Quiksilver’s boardshorts and 97 percent of Quiksilver’s mountainwear are made with recycled materials.
mountainFLOW: Plant-Based for Bikes
After shaking up the ski wax industry with its line of eco-friendly products, CO-based brand mountainFLOW is expanding its reach with a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market, according to the brand.
The new line includes four different lubes, a grease and a wash/degreaser —made for riding in three different weather conditions — wet, moderate and dry. The line also includes waterproof bike grease for lubrication and waterproofness, and a bike wash/degreaser that works on all parts of the bike, including the drive train.
“We are stoked to launch our new line of plant-based bike products,” says mountainFLOW founder and CEO Peter Arlein. “Holding true to our ‘No Compromises’ ethos, we have developed high-performance and eco-friendly products that are as good or better than the petroleum-based competition while being completely non-toxic and biodegradable.”
Each of mountainFLOW’s new products are made from plant-based oils, waxes or cleaners, with no petroleum products included. The packaging for the bike lube products is made from 100% Post-Consumer Recycled material, and the bottle used for the bike wash/degreaser is made from recycled paper and plastic, containing 70 percent less plastic than the typical bottle.
Tifosi: On the Run
Two new sunglass styles from Tifosi Optics bring a chic flair to its performance running offerings. The new sunglass “couple,” Shirley and Salvo, have shatterproof lenses that provide 100% UV protection. The frames are made with lightweight Grilamid TR-90, for strength and comfort. The Shirley boasts cat-eye styling, while Salvo features a brow bar.
Shirley comes in five color options: Crystal Ultra Violet, Gloss Black, Matte Blue Tortoise, Crystal Peach Blush, and Crystal Brown/ Onyx. They are $25, with the exception of the polarized Crystal Peach Blush, $49.95.
Salvo also provides choices. Blackout, Crimson/ Onyx, and Crystal Smoke retail at $25. There is a polarized version in Matte Tortoise for $49.95. And a Matte Black Salvo has a Fototec lens, also $49.95. Tifosi Fototec technology adjusts the shade of the lens with changing lighting conditions.
Gordini: bluesign Approved
The upcoming Fall 2021 glove collection from Gordini is the most sustainable in the brand’s history. The brand’s new Front Line series was developed in collaboration with Gordini Team Athlete and splitboarder Rafael Pease and is constructed with 100 percent bluesign-approved materials, while the Gordini Cirque series (pictured), made with responsibly-sourced leather, was designed with the help of Gordini Team Athlete and freeskier Julian Carr. Cirque series gloves have bluesign-approved linings and insulation, as well as a genuine goatskin shell and accents.
Gordini’s new Front Line series of gloves is designed and tested for rugged backcountry conditions. Hanna Reichel, Gordini strategy coordinator, states, “We believe we are providing the first glove offering to the market in which every single element, from the shell to the hardware, is bluesign approved.”
The Front Line GTX and the Front Line LT gloves and mitts can be worn separately or as a system, both featuring a minimal seam design to reduce areas of wear and tear, PrimaLoft Gold insulation, moisture-wicking linings, and Schoeller Keprotec on the palm and wrap caps utilizing Kevlar fibers for ultimate durability and grip.
Dometic: Doing Drinks
Focused in on expanding its offerings for the mobile outdoor lifestyle, Dometic has launched a new drinkware series. Made with stainless-steel, the new drinkware items are dishwasher safe, easy to clean and can be used for both hot and cold drinks.
The Dometic drinkware series, with prices ranging from $20-$40, consists of five models: the Thermo Tumbler which comes in 20 oz and 10 oz; the Thermo Bottle which comes in 22 oz and 16 oz; and a 4 pack of stackable stainless 16 oz Cups. All come in three different colors.
Dometic’s insulated vacuum sealed bottles/tumblers ensure cold or hot drinks maintain their temperature while on the move; and both styles are leak-proof, dishwasher safe and BPA Free.