The Green Easton, which debuted in 1978 and gained legendary status with high school and college players, is back in a new version called the B5 Pro Big Barrel. The revamped bat debuts at a time when baseball in America is struggling due to the coronavirus, but Easton president Dan Jelinek tells...

Once ballyhooed as a major collegiate sponsorship that brought it into the big time against rivals Nike and Adidas, the $280 million Under Armour deal with UCLA has fallen apart and the brand is now being sued for more than $200 million in compensation by the university.

Building an impressive retail footprint in Canada cemented Eric Bezanson’s selection to the Sporting Goods Industry Hall of Fame Class of 2021.Bezanson, the owner of Cleve’s Source for Sports stores in Canada’s Maritime provinces of Nova Scotia and New Brunswick, will join more than...

Regional sporting goods retailer Hibbett Sports has launched a unique school-related initiative that may have a significant impact on team dealers and this segment of the industry. Buried in a recent quarterly report was notice of something called the Sole School initiative involving more than...

As part of its ongoing efforts to support the team business during the COVID-19 pandemic, the National Sporting Goods Association (NSGA) has teamed up with the National Athletic Equipment Reconditioners Association (NAERA) on...

Even though its signature event was not played in 2020 due to the COVID-19 pandemic, the Little League World Series apparently remains a hot property as ESPN announced recently that it will continue to air the Little League Baseball World Series as well as other events through 2030 as part of...

So many suppliers to the team sports business responded with impressive efforts to help their communities – and their customers –deal with the challenges of the COVID-19 pandemic. One of them, Founder Sport Group, was among the first to recognize the need to join in the fight...

LifeBridge Health, a regional health care organization based in Baltimore, MD, has partnered with Under Armour in some mask research and development. Now, as COVID-19 stay-at-home orders ease and athletes of all levels consider returning to their pre-pandemic workouts, it is dealing with...

Promoted by more than 100 national and local influencers with the goal to get 50 million kids physically active by 2030 through school and community physical activity programs, PHIT America, the national charity dedicated to improving children’s health and academic performance...

Maintaining its reputation as a socially conscious, forward-thinking brand, Under Armour this week unveiled its first hijab for female Muslim athletes. Under development for several years, Under Armour says several athletes helped with development of the product, including...