Footwear Insight Extra


Famous Footwear Taking Tactical Approach to Reach Customers

With the promotional environment expected to remain quiet and continue bolstering full-price sales and margins, Caleres-owned Famous Footwear is promising to employ a more tactical approach for connecting and engaging with its customer base.

Journey’s Sees Consumer Shift to Casual Offerings

Senior executives at parent Genesco told analysts last week that Journey’s is continuing to see its fashion-forward customers gravitating more to casual footwear offerings and away from fashion athletic styles.

Retail Round-Up: Hibbett, Dick’s SG, Kohl’s

Hibbett Sports posted a year-over-year “teens” sales decline for its footwear and apparel segments in the first quarter, in line with expectations. Men’s, women’s and kids’ footwear and apparel were each up double-digits when compared to Q1/20.

In The News: The Athlete’s Foot Owner Buys Shoe City, Bob’s & EMS Sold, Wilson Opens NYC Store, Texworld Footwear Sourcing

Arklyz Group, a European business focused on sports, lifestyle, athleisure, and workwear that acquired The Athlete’s Foot in 2021, last week announced its acquisition of 70-year-old Shoe City, a Baltimore-based sneaker and streetwear lifestyle chain for an undisclosed price.

Report from Runchella

The mood at Runchella was upbeat. Held in Chicago May 16-19, Runchella, hosted by the Running industry Association (RIA), brought together running brands and retailers for an event focused on sharing insights and knowledge across the run specialty industry.

Hoka Sees Greater Product Availability, Wider Distribution in Months Ahead

Deckers-owned running brand Hoka, which generated a 59.7 percent increase in Q4 sales to $283.5 million for the three months ended March 31 and a 56.1 percent topline gain for the FY to $891.6 million, is projected to grow in the “high 30 percent” range this fiscal year.

Grassroots Outdoor Alliance Names Maier New President

The specialty outdoor retail trade organization Grassroots Outdoor Alliance (GOA) announced the hiring of Gabe Maier as president.

Shoe Carnival Preps for Accelerated Expansion

As the family shoe chain Shoe Carnival gets ready to grow to 400 total doors this fiscal year and 450 locations in FY24, it is seeing its merchandise mix shift back to a nearly 50:50 split between athletic and non-athletic categories.

Foot Locker Facing a Brand(s) New World Ahead

With Nike allocations and sell-ins to Foot Locker on the decline, especially for the all-important holiday period in Q4, the retail behemoth believes it can thrive in an adjusted merchandise environment flush with expanded product assortments from brands not adorned with...

In The News: Vionic Recovery Sandals, New DSW President, Caleres, Famous Footwear

Vionic has launched two recovery sandal styles aptly named Rejuvenate and Restore. Featuring dual density cushioning for Three-Zone Comfort experience and arch support, the recovery sandals, $79.95, feature textured footbeds for massaging relief...

Asics NA Bolstered by Multiple Factors in Q1

First quarter revenue growth of 12.2 percent for ASICS North America was sparked by gains in the performance running and core performance sports categories.

Wolverine Worldwide Meets Guidance, Re-iterates FY Outlook

Despite persistent supply chain challenges and macro headwinds, Wolverine Worldwide exceeded revenue and earnings per share guidance in the first quarter.

IN THE NEWS: Vibram, FDRA, Fila, Mizuno, SNIPES

Vibram is aiming to “reignite” its FiveFingers category with the launch of a new digital campaign called “Move Freely.” The campaign is launching globally, and includes a film clip intended to “take the viewer on a cinematic and suspenseful journey of historical discovery.”

Adidas Strikes Long-Term Partnership with Foot Locker

The Three Stripes, which last week announced a 13 percent constant currency increase in North American revenues to the equivalent of $1.25 billion that included a 20 percent jump in Direct-To-Consumer sales, has entered a three-year partnership with Foot Locker.

Crocs Focused on $6 Billion in Annual Revenues

The topline objective of $6 billion in annual revenues for Crocs includes $5 billion in sales from the Crocs brand and $1 billion or more from recently acquired Heydude. Crocs is making investments to help push digital to 50 percent of total revenues, and it wants to...

Short-Term Issues Impacting UA Sales in 2022; New Loyalty Program in the Works

After unveiling a loyalty concept in the Asia-Pacific region, Under Armour reports that it will be introducing a version in North America later this year, as well. (No further details were shared on the new NA loyalty program.)

BOA Aims to Click with Consumers

BOA Technology, makers of the BOA Fit System, is launching a new global brand campaign and expanding its marketing focus to speak more directly to consumers. Featuring athletes across the brand’s key segments, the campaign shows snowboarders, road cyclists...

In The News: SOREL x prAna, Retail Imports, Allbirds, Public Lands, DSW, Pearl Izumi, USB

Columbia Sportswear-owned brands SOREL Footwear and prAna have collaborated on a limited-edition footwear and activewear collection that features sustainably driven products, and a design theme “inspired by movement.”

NPD: A Seismic Shift May Be Underway for Footwear Market

In its first quarter review of footwear sales and trends, The NPD Group suggests “a seismic shift” in the industry may be beginning with up-and-coming brands and new styles and technologies gaining traction and top, more established footwear brands showing softness.

Merrell Partners with NetVirta on Shoe-Fitting App

Smartphone 3D body scanning technology creator NetVirta is working with Wolverine-owned Merrell on the beta version of the brand’s new Merrell Shoe Advisor mobile application. The Boston-based technology company’s Verifyt will allow Merrell consumers to utilize an easy, gamified AR-powered...

Rocky Brands Posts Strong Q1 Sales, Profit Gains

Net income for Rocky Brands rose 61 percent to $7,339,000 from $4,492,000 for the period ended March 31 as total sales soared 90.5 percent to $167,025,000 from $87,667,000. But the parent of the Durango and Xtratuf brands, among others, admittedly has work to be done cutting...

Ellesse Collaborates with Michael Kors

Fashion brand Michael Kors is teaming up with heritage sportswear brand ellesse on a ’70s-inspired collab. Launching May 9, the 24-piece ellesse X Michael Kors capsule collection has a luxe, retro athleisure feel, and includes chunky sneakers, logo slides...

In The News: Twisted-X, Chaco, K-Swiss

Twisted-X is collaborating with artist Olivia Bennett on the Olivia Bennett by Twisted X footwear collection. The line will combine Twisted X’s sustainable materials and manufacturing practices with Bennett’s nature-based art.

Survey: Local Shoe Shopping Strongest in West, South

An estimated 70 percent of U.S. consumers living in western states and 44 percent of those who live in the south will shop local stores when buying new footwear this spring.

Skechers Reports 31 Percent Sales Gain in the Americas

Net income for Skechers jumped 23% to $121,223,000 in the first quarter on 27 percent revenue growth to a record $1,819,594,000 versus $1,434,455,000 for the period ended March 31. Skechers’ top and bottom-line gains were accomplished despite a challenging environment in...

Exec Hires at OrthoLite, Darn Tough Vermont, Crocs

Darn Tough Vermont, manufacturer of performance outdoor and lifestyle socks, has promoted Angelica Taylor to Chief Operating Officer. Taylor, who has over a decade of finance experience, spent the last year as Darn Tough’s Vice President of Finance.

Farm to Feet Teams up with ‘Black Folks Camp Too’

Sock brand Farm to Feet has collaborated with the organization Black Folks Camp Too (BFCT) to create a new sock style promoting BFCT’s mission to “remove fear, add knowledge, and invite ‘more’ Black folks to camp, and enjoy the outdoor lifestyle with any and everyone.”

In The News: Under Armour, Saysh

Under Armour is partnering with University of South Carolina basketball star and NCAA player of the year Aliyah Boston. The partnership includes a commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in...

REI Aiming to Reach Runners of All Levels

Outdoor specialist REI is reshaping its store layouts, category approach and assortments to reach more runners. Since 2019, REI’s performance run business has grown 65 percent.

Experiential Homefield Retail Concept from Champs Opens

A new retail concept from Champs Sports, part of Foot Locker, Inc., will have its grand opening this weekend in Pembroke Pines, FL. The new store, called Champs Sports Homefield, is the brand's first iteration of its new Homefield concept and the largest of any...

OrthoLite Unveils ESD Shield for Work and Service Footwear

OrthoLite has introduced a new insole technology with the work and service footwear market in mind. OrthoLite ESD Shield is the world’s first and only mechanically-bonded electrostatic discharge protection insole technology.

ASICS Study Demonstrates Positive Link Between Movement and Mental Health

ASICS has released its inaugural global State of Mind Index, which, not surprisingly, confirms that there is a direct positive link between exercise and mental health. The research also indicated that just 15:09 minutes of exercise may be all it can take to begin experiencing a positive uplift...

In The News: Etnies, Hytest

Etnies, the 36-year-old skateboard brand, led by owner and skateboarder Pierre Andre Senizergues, has planted more than two million trees, and sequestered nearly 200 million pounds of carbon over the last two decades.

Report: U.S. Athletic Footwear Sales Rebound in 2021

U.S. athletic footwear sales, after dipping 4 percent during the COVID-19 pandemic year of 2020, grew 20.3 percent last year to more than $19.9 billion, according to the 2022 SFIA Manufacturers’ Sales by Category report from the trade group.

Designer Brands Will Lean on Own Labels for Growth

The parent of the DSW Designer Shoe Warehouse chain and The Shoe Company banner in Canada last week announced a five-year growth strategy that focuses on brand building and leans heavily on its own footwear brands for significant growth.

Zappos Promotes Company Vet to CEO

Scott Schaefer, who has spent nearly 14 years at Amazon-owned Zappos, was named CEO of the company last week. He had been serving as acting CEO since December following the resignation of Kedar Deshpande.

Merrell Aims to Save Footwear from Landfills with ReTread Program

A new sustainability initiative from Wolverine-owned brand Merrell, called This Is Home, is kicking off with a takeback and resale program called Merrell ReTread. Merrell partnered with ReCircled to implement Merrell ReTread, which the brand says will save 300,000 pairs of footwear from landfills.

In The News: KEEN, FDRA, XTRATUF, Kahtoola

As part of its brand mission to “make outside inclusive and accessible to all,” KEEN announced its “Making Waves” partnership with Outdoor Afro, a not-for-profit organization celebrating and inspiring Black connections and leadership in nature...

Inclusivity Trending Up in Retail

After years of consumer advocacy, inclusivity — providing equal access for people who might otherwise be excluded or marginalized — is permeating every aspect of the industry, including not only brands, but also retail, where it impacts internal corporate structures...

Twisted X Invites Partners to Join Love of the Land Initiative

Twisted X is inviting inviting its retailers and partners to celebrate Earth Day during the week of April 18 by participating in the brand’s nationwide Earth Month Cleanup event called “Love of the Land.”