Footwear Insight Extra


Inside On’s Lofty Objectives

Swiss brand On intends to double its net sales by 2026, increase its gross profit margin to above 60 percent and push its adjusted ebitda above 18 percent.

Saucony Eyes Brighter Days in 2024

With parent Wolverine Worldwide undergoing a corporate overhaul under CEO Chris Hufnagel, Saucony is bracing for a difficult final quarter but encouraged by an improved product pipeline, likely more advertising dollars to spend and at least four new model introductions in 2024.

ASICS’ Global Running Growth, Mizuno’s Improved Results

Double-digit sales increases in Japan, Greater China and Southeast and South Asia contributed to 15.1 percent sales growth in Japanese yen for ASICS’ performance running segments...

Yue Yuen’s Sales Indicative of Global Footwear Demand

In an indication that many athletic and casual footwear brands made less new shoes this year, likely due to still holding a surplus of inventory, Yue Yuen, the globe’s largest manufacturer of footwear who produces shoes for more than a dozen brands...

In The News: Nike, K-Swiss, Swiftwick, Comfort One, Saxon Shoes

There is a senior executive shuffle at Nike. John Hoke, a 30-year Swoosh veteran, is moving from chief design officer to chief innovation officer.

Crocs Giving Heydude Strategy a Makeover

Crocs is developing a new strategy for its Heydude brand. Faced with some immediate challenges, Heydude’s annual revenue target of $1 billion is being pushed back until 2024...

Cavassa Named PrimaLoft President

Former Saucony leader Anne Cavassa is joining material technology company PrimaLoft as president. Cavassa, who left her role as president at Saucony in May after five years in the position, previously held leadership positions at Brooks, Nike and Timberland.

Warson Working with DC, ROXY

Authentic Brands Group is expanding its partnership with Warson Brands to have Warson design, develop and distribute occupational footwear for the Authentic-owned DC Shoes and ROXY brands.

In The News: On, Conservation Alliance, NRF

Swiss brand On has opened a new store in Miami, the brand’s fifth retail location in the U.S. and 27th globally. Located at 125 NE 40th Street in the heart of Miami’s upscale designer precinct...

Vans Looks for Answers, New President

With a brand turnaround unlikely to occur over the next six months and parent VF Corp. embarking on an aggressive ‘Re-invent’ strategy focused on many aspects of its business, Vans is looking for a new global president.

In The News: Curry Brand, Crocs, Fleet Feet, Grassroots Outdoor

Stephen Curry and Under Armour announced the signing of a multi-year partnership with rising NBA star De'Aaron Fox of the Sacramento Kings as the first signature athlete with Curry Brand.

Puma on Track for U.S. Growth in 2024

Despite ongoing geopolitical risks, muted consumer sentiment, macroeconomic headwinds, and the speed of recovery in the U.S. and Greater China markets, Puma says it’s continuing to gain market share worldwide and will continue to concentrate on soccer, performance running, basketball, and golf.

New President at Academy

Academy Sports + Outdoors announced it has promoted Sam J. Johnson to president as Michael P. Mullican has stepped down as president to pursue other personal and professional opportunities.

Nike Connects with Hibbett

In a move that reflects Nike’s renewed focus on select wholesale partners as well as its focus on digital connection, Nike is teaming up with retailer Hibbett on a “connected partnership,” connecting Hibbett and Nike’s loyalty programs and...

In The News: TYR, VF Corp., PTC Retail

California-based swim and fitness brand TYR Sport has opened its first brick-and-mortar retail location at Roosevelt Field in Garden City, NY, on Long Island.

Senior Executive Changes at Adidas, Asics

Two key athletic brands, Adidas, and Asics are getting new senior leadership in North America. U.K.-born Rupert Campbell, who became president of Adidas North America in Jan. 2022 following Three Stripe stints in Russia and Europe, is leaving the company.

Report: Holiday Footwear Buying Insights

Some 60 percent of U.S. consumers with an annual household income of $50,000 or less say their budget or inflation is altering the way they shop for shoes.

Reebok, Shaq, Sign Angel Reese

Authentic Brands-owned Reebok, which last week announced the appointment of Shaquille O’Neal as the president of Reebok Basketball, announced a NIL (Name Image Likeness) partnership yesterday with women’s college basketball star Angel Reese, who plays for LSU (where O’Neal also starred).

In The News: Birkenstock, Global Port Tracker, Adidas, Teen Survey

Birkenstock shares were down $9.62, or 20.9 percent, over the first three days of trading as a public stock, closing at $36.38 on Oct. 13 after an Oct. 11 offering price of $46.00 a share.

Retail, Vendor Concerns for Holiday Season

Heading into the Holiday season, some 46 percent of brands and retailers don’t have enough cash or are unsure if they do to pay for the additional staff, inventory, and operational costs needed, according to a new Economics of Holiday Sales report from Creditsafe.

Atmos Exiting U.S. Market

Sneaker and streetwear retailer Atmos’s parent company Foot Locker is reportedly pulling the plug on the banner’s U.S. operations some two years after purchasing the digitally focused global retailer based in Japan for $360 million.

INOV8 Rebrands

The 20-year-old British brand Inov-8, known for its run, trail and fitness footwear, is rebranding with a fresh look to its name and logo.

In The News: RIA Summit, Original Penguin, Liberated Brands, Oboz

The Running Industry Association (RIA) has rebranded its annual member event, formerly known as Runchella, as The RIA Summit. The 2024 RIA Summit will take place in St. Louis, MO, from April 29 to May 2 at the Union Station Hotel.

Nike Banking on Key Wholesale Partners to Deliver

Nike senior executives, who last week described the company’s current FY24 as “the turning point” for driving more profitable growth, expect key global wholesale partners such as Dick’s Sporting Goods in the U.S. and Zalando in Europe to...

Doolan Named President of Salomon Americas

Salomon has appointed Steve Doolan as president of the Americas. Doolan, who starts his new role on October 23rd, joins Salomon from Hoka, where he was VP & GM of Hoka U.S.

ECCO USA Names Interim President

ECCO USA announced it has made a leadership change, with Deniz Erda, SVP and GM in ECCO Middle East & Africa, assuming the position of interim president for ECCO USA, replacing Tom Berry, who had led ECCO USA since Jan. 2022.

Vuori Mulling Mid-2024 IPO

The eight-year-old brand Vuori, founded by Joe Kudla, which has been developing a new perspective on performance apparel through the integration of fitness, surf, sport, and art, is reportedly in talks with various investment banks about a possible public float of its stock sometime in 2024.

U.S. Supreme Court to Address Debit Card Swipe Fees

Retailers of all types may soon gain some relief from the cost of debit card swipes for purchases, which are currently $0.21, an additional $.01 for fraud prevention plus .05 percent of the transaction amount that is pegged for fraud recovery efforts.

In the News: GEOX, Birkenstock, OS1st, Vimazi, Zamberlan

Actress Penélope Cruz has been named GEOX's first ever brand ambassador, the brand announced. Cruz is appearing in a worldwide advertising campaign for GEOX this year, with the campaign split into two phases — beginning with the launch of the women's Autumn-Winter 23-24 collection.

Altra Releasing Low-Drop Shoe

With an eye on brand expansion and product evolution, Altra, the running footwear brand known for its zero-drop, natural motion shoes, will launch its first low-drop style, the AltraFWD Experience road shoe, next week.

What We Learned from Birkenstock’s IPO Filing

Birkenstock, which filed an IPO registration on Sept. 12 and is projected to have an $8 billion valuation when it goes public, plans to trade on the New York Stock Exchange under the ticker, “BIRK.” The offering is projected to go off during the first half of October.

JD Sports Delivers Strong H1 N.A. Sales

JD Sports, the U.K.-based parent of Finish Line/JD, DTLR, and Shoe Palace generated organic sales growth of 15.4 percent in North America for the six months ended July 29. Total H1 North American sales rose by 18.1 percent to the equivalent of $1.6 billion.

In The News: Manitobah, OrthoLite, NB, Adidas, Sorel

Winnipeg-based footwear brand Manitobah announced it has been certified as a B Corporation (B Corp), an assessment that evaluates a company's lasting impact on employees, communities, suppliers, customers, governance, and the environment.

ASICS Corp. Shuffles Exec Suite, Names New Prez

Mitsuyuki Tominaga, 61, who has played a key role in promoting the digitalization of ASICS since 2018, is slated to become president and Chief Operating Officer of the Japanese company on March 22, 2024, following the retirement of company Chairman and Director Motoi Oyama.

Survey: Holiday Retail Sales Will See ‘Value’ Take Center Stage

An estimated 26 percent of Americans intend to spend less during Holiday 2024 than last year with 38 percent of lower-income households (less than $45K) saying they will spend less during the upcoming season, according to a new survey from global consulting firm AlixPartners.

Foot Solutions Opens New Florida Store

Foot Solutions has opened a new store in Delray Beach, Florida. Located in Delray Marketplace on Atlantic Avenue, it is the fifth Foot Solutions store in Florida, giving the retailer more than 50 stores nationwide.

In The News: Jogology, JEMS by PENSOLE, Dunlop Protective Footwear

Jogology, the new sock brand founded by industry veterans Tanya and Bert Pictor and Luke Rowe, has officially launched at retail. Over the coming weeks, Jogology will roll out exclusively in more than 60 run specialty retail doors across the U.S., with an initial focus on the Southeast.

Birkenstock Files for IPO

Birkenstock, whose brand is synonymous with its footbed and its long German heritage dating back to 1774, filed for a public offering on the New York Stock Exchange yesterday.

Designer Brands Eyes Own Brands Development

Despite experiencing a 7.8 percent drop in Q2 sales to $792.2 million, impacted by ongoing macroeconomic pressures on consumers and an “extremely promotional” retail environment, Designer Brands executives...

Caleres Names Chief Design & Product Officer

Caleres has promoted Natelle Baddeley to the position of chief design and product officer. In this new role, Baddeley has creative oversight for the majority of the Caleres brand portfolio...