TRENDS, PERSPECTIVE & ANALYSIS
WINTER 2023
Reaching the retail stores that drive the business in the outdoor category.
Fresh content and visibility, during and after the winter and summer markets. 
We believe in the foundation and success of independent specialty brick-and-mortar stores. Shopping is not just about commerce. There’s something called the in-store experience. Product knowledge. The touching and feeling of product. The personal touch. The curated assortment and exciting impulse purchases. The trusted service after the purchase. And, the customer’s immediate gratification. 
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Tons of Trouble

Houston, we have a clothing problem. We’re buying more apparel that is cheaply-made, wearing it for shorter periods of time and disposing of it at an alarming rate. In just the last 25 years, clothing sales have more than doubled, but the number of times an item of clothing is worn has decreased by about 36%, according to the Ellen MacArthur Foundation. Roughly 85% of all textiles produced are currently ending up in landfills.

Classics & Comfort at Work

Just as the scope of traditional 9-to-5 jobs has shifted over the past several years, so too has workplace style. Even before COVID changed our world and lifestyles in 2020, most office cultures had shifted to a more casual vibe for wardrobes and footwear. As work from home (WFH) became the norm for more and more people post-2020, casual style morphed into an even more comfy, super-casual zone.

TAKING STOCK OF 2025 at Run Specialty

While wintry weather led to a challenging holiday for run specialty shops, more sunshine and some strong footwear launches has resulted in an uptick in sales this spring. We checked in with running shops across the country. Here’s what they told us about sales, strategies, brands, and more.