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INOV8 Rebrands


The 20-year-old British brand Inov-8, known for its run, trail and fitness footwear, is rebranding with a fresh look to its name and logo. The company’s name is being simplified from INOV-8 to INOV8, and the use of a foot-shaped logo to symbolize the number 8 is being replaced by a new logo of a bird’s talon, which is designed to signify the brand’s past, present and future.

The rebranded name and logo will debut on product this December with the launch of a new off-road running shoe from the brand. It will be the first shoe in a new 2024 collection that incorporates design changes from the brand, including new foot-contouring fits and other technologies designed to enhance performance and comfort.