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In The News: Kane, Oboz, Fleet Feet


Recovery brand Kane Footwear has launched a product collab of its Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless” on the sole of the shoe. Choi is a sub 3-hour marathoner who has a following of nearly 500,000 across multiple social media platforms.

Oboz Footwear has launched its fourth annual “Retailer Nice List” dealer contest, with the brand asking fans and its retailers’ customers to nominate their favorite Oboz retailer to its “Retailer Nice List.” Consumers can nominate their favorite retailer to the “Nice List” via an online form or by posting comments on “Nice List” posts on the Oboz Facebook and Instagram channels. The retailer receiving the most nominations will receive a $500 credit toward their Oboz account, and Oboz will host a pizza party for the store staff. Last year, Jax Outdoor Gear in Ames, Iowa, received the most nominations. All nominations must be submitted by 5pm MT on Friday, December 15, 2023. Winners will be notified and announced on Tuesday, December 19, 2023.

Fleet Feet announced the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns Fleet Feet Columbia, the new store can be found at 2701 West Edgewood in Jefferson City. At Fleet Feet Columbia, Yaeger’s business has experienced double-digit sales growth annually since its opening in 2017. Fleet Feet now has nine stores in Missouri and more than 260 locations overall in 40 states.