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Warson Working with DC, ROXY


Authentic Brands Group is expanding its partnership with Warson Brands to have Warson design, develop and distribute occupational footwear for the Authentic-owned DC Shoes and ROXY brands.

The new DC Shoes and ROXY work footwear collections will retail from $90 to $125 and will be available at select workwear and specialty accounts in Spring 2024. The offerings will include men’s and women’s styles for DC Shoes and women’s styles for ROXY.  

Warson Brands’ portfolio of safety footwear brands also includes other Authentic-owned brands such as Reebok, Volcom, Frye and Rockport. David Brooks, EVP, action & outdoor sports, lifestyle for Authentic, describes work footwear as “a thriving category.”

“We look forward to expanding our partnership with Authentic Brands Group by introducing two leading surf and skate inspired lifestyle brands to the occupational footwear market in 2024. With ROXY we will really be able to address the ever-growing needs of working women,” said Jim Maritz, president & CEO of Warson Brands. “We believe that we will be able to supply occupational footwear for more of our customers and workers in even more settings, such as the healthcare and service industries.”