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Senior Executive Changes at Adidas, Asics


Two key athletic brands, Adidas, and Asics are getting new senior leadership in North America. U.K.-born Rupert Campbell, who became president of Adidas North America in Jan. 2022 following Three Stripe stints in Russia and Europe, is leaving the company. He is being replaced on a temporary basis, until a successor is appointed, by the brand’s global sales chief, Arthur Hoeld. Adidas North America brand sales were down by 18 percent for the six months ended June 30.

Meanwhile, at Asics North America, Koichiro Kodama is rejoining the business as president and CEO. Previously, he served as North America CEO from Feb. 2019 until Dec. 2020. Kodama’s return means the departure of Richard Sullivan, president, and CEO of the unit, and comes three months after the naming of Michael Dougherty as VP of U.S. sales with responsibility for wholesale. On Jan. 1, the unit’s Japanese parent will welcome Mitsuyuki Tominaga as its new president and COO.

In a statement, Kodama said his objective for Asics in North America remains unchanged—to help the business achieve sustained success and simultaneously expand brand value and preference.

Asics North America generated a 17 percent increase in H1 sales in yen to the equivalent of $374 million and operating income of approximately $3.4 million.