Shoe Carnival Pivots Away from Mass Promotions, Toward Specific Customer Data
Shoe Carnival is leaning more into specific customer data from its two-year old Customer Relationship Management (CRM) platform and relying less on general, chainwide promotions. Senior management at the 383-door retail chain believes the new strategy will result in further profit and sales growth.
Could Expanded Depts. Push Dick’s Footwear Sales Over $2 Billion?
Full-line sporting goods retailer Dick’s Sporting Goods intends to add premium, full-service footwear departments to 100+ stores this year, bringing the upgraded shoe-buying experience to more than 60 percent of its doors and perhaps propelling the category to over $2 billion in annual revenues.
Caleres Talks Brands
Famous Footwear parent Caleres, which says its top 15 brands accounted for 77 percent of its FY20 sales, will continue to offer a balanced assortment of athletic, sport and seasonal style as it moves forward with a number of key strategies this year.
KEEN Challenges Competitors To Be PFC-Free
Portland, OR-based footwear brand KEEN has established open sourcing for how it creates PFC-free footwear and has issued a challenge to the outdoor footwear industry to be PFC free by 2025. The family owned outdoor brand ran a full-page ad in the New York Times as an open-source invitation to...
Digital Continues to Propel Nike
The Swoosh experienced a 54-percent increase in Digital sales for the period ended Feb. 28, led by growth in North America where the region had its first-ever quarter with more than $1 billion in digital revenue. NIKE Direct sales increased 15 percent on a currency-neutral basis.
Supply Chain Issues Impact Nike, Caleres
Executives from both Nike and Caleres, in earnings calls with investors last week, cited current supply chain issues. Famous Footwear parent Caleres confirmed $60-70 million delayed receipts, adding its H1/21 business “will be constrained by...
In The News: Saucony, OS1st, Fila, FitFlop
Saucony has launched the Jazz Court RFG, its most eco-friendly shoe ever. The $130 lifestyle sneaker uses zero plastic and is made of seven renewable eco-friendly materials: Cotton, jute, wool, rubber, wood, gardenia, and beet.
The State of Counterfeiting and Intellectual Property Theft
In the latest Footwear Insight Extra podcast, a trio of attorneys from Knobbe Martens — Susan Natland, Jonathan Hyman and Robb Roby — discussed counterfeiting and intellectual property theft issues related to footwear and soft goods. Here are a few takeaways from the conversation.
BALA Stands for the ‘Impossible Balance Nurses Face Every Day’
New Portland, OR-based footwear brand BALA wants to provide nurses with stylish performance footwear that is easily cleanable and that meets the stability and comfort needs of 12-hour shifts. Founded by a group of athletic footwear industry veterans, BALA and its team fused footwear...
DSW Pivots to Athleisure, Away from Dress
The Designer Brands-owned retailer is making merchandise moves to keep in step with the times, moving toward athletic and kids’ footwear styles and its Top 50 brands and away from dress and seasonal offerings for now.