In The News: Spartan, Craft, FSNYE, Genesco, Mizuno
Spartan and Craft are releasing a $140 performance trail running shoe, the Spartan x Craft Nordic Speed Shoe. Built for speed, endurance and durability, it is designed to meet the specific needs that trail runners face on the trail, from uneven terrain to wet, slippery surfaces.
Trade Show Q&A: Atlanta Shoe Market
As the industry looks ahead to a summer trade show season with in-person events returning, we checked in with Laura Conwell-O'Brien, Executive Director of The Atlanta Shoe Market to see how the August event is shaping up.
FFANY Market Week to Return In-Person the Week of August 2
It will be back to business in-person this August for FFANY Market Week, the Footwear Distributors and Retailers of America (FDRA) announced last week. FFANY Market Week will take place the week of August 2, 2021.
In The News: Rockport, Amazon, Eddie Bauer, Deckers, RIA, Sezzle
Rockport has appointed Steve Holt as Brand President. For the past four years, Holt has served as Rockport’s Senior Vice President, International. In this new role, Holt will lead all aspects of daily operations, developing and executing brand plans to identify areas of...
In The News: CEP, Baffin, Tecnica, Asics, VF Corp.
CEP Compression has launched a new Outdoor Collection of socks featuring the Hiking Merino and Light Merino styles that are engineered to provide targeted compression to improve circulation and blood flow where it’s needed the most, according to the brand.
In The News: Kodiak, PrimaLoft, Moolah Kicks, Heelys, Etnies
Boot brand Kodiak is incorporating PrimaLoft P.U.R.E. insulation into four of its Fall 2021 hiking and lifestyle boots — the Kindersley, Stave, Tagish and Chadsey. Kodiak is the first footwear company to utilize PrimaLoft P.U.R.E. (short for Produced Using Reduced Emissions) insulation, which is...
Ready for takeoff: There’s something for everyone in the latest performance running shoe launches. Whether they’re made for elite level runners, everyday trail adventurers or pavement pounding newbies, this season’s styles all have innovation in their DNA.
Outside the Box
These brands are putting their own spin on the running apparel category. Already established as a leader in running hydration, storage and visibility, Nathan now has its sights set on becoming a leader in performance apparel, too. The brand launched...
In The News: Adidas, Alden Shoe Co., Twisted X, The North Face & More
Adidas, a sponsor of the Boston Marathon since 1989, has extended its official sponsorship with the Boston Athletic Association (BAA) through 2030. In addition to being the official athletic footwear, apparel and accessory sponsor of the race, Adidas will continue to support all BAA road races...
New Outdoor Participants Are Younger and More Diverse, OIA Study Finds
The influx of new participants in outdoor activities during this past year offers plenty of opportunity for growth in outdoors, a recent report revealed. The New Outdoor Participant (Covid and Beyond) Report from Outdoor Industry Association and Naxion Research Consulting found that the...