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Twisted X Supports Retailers with Rapid Response

A new program launched by Twisted X is designed to allow retailers the ability to directly access the brand’s inventory quickly and easily so they never lose a sale, while providing their customers with expedited shipping.

In The News: Mizuno, Vionic, JD Sports

Mizuno is making its most popular baseball and softball cleats, as well as gloves, available for customization — offering hundreds of combinations from construction and fit to coloring and embroidery.

In The News: Hoka One One, Ara, Grassroots Outdoor Alliance

Hoka One One is venturing into retail. The Deckers-owned brand is offering a glimpse of what Hoka brand stores could look like with two newly opened bi-coastal pop-ups (open from September 1 to the end of December) in New York City (Flatiron) and Los Angeles (Melrose).

In The News: Mizuno, OS1st, Twisted X, SFIA, AAFA

Mizuno has launched the fifth iteration of its Wave Sky Series, the Wave Sky 5. The updated model, which retails for $170, features the brand’s new soft, responsive midsole material in the Enerzy Core and a new Smooth Stretch woven upper that wraps around a runner’s foot to create a...

In The News: LAMO, Mizuno, Columbia, Shoe Carnival

Southern California comfort brand LAMO Footwear is introducing new winterized styles for fall and winter that feature the brand’s LAMO-LITE EVA outsole paired with materials such as wool, Australian sheepskin, faux fur, and leather PU uppers to keep feet comfortable and warm.

In The News: Under Armour, Snowsports Industries America, Oboz, 52 Hike Challenge

Under Armour realized 101 percent growth in Q2 North American sales to $905 million as the company continues to earn back shelf space with better sell-through rates, higher average selling prices (ASPs) and better gross margins.

All In the Details

Lightweight, eco-conscious and thoughtfully designed. The latest outdoor apparel offerings are dialed in on performance for all. Here are some new products and initiatives to take note of.

End Insight: Going Up

Casual Outdoor Participation Is Rising, Q2 Footwear Sales Are Strong, Hooked on Fishing. 53% of Americans ages 6 and over participated in outdoor recreation at least once in 2020, the highest participation rate ever recorded.

The Boot Book: Best Foot Forward

Whether for work or play, shoppers know what they want from their boots, and in laundry list fashion. As society continues to emerge from the pandemic, many consumers are looking to buy shoes that complement a new array of ever-changing endeavors.

Bringing Dynamic Ideas to Retail

Sophisticated technology is what makes Fitted Inc. run as a company, yet it’s a simple notion that is at the heart of the game changing firm’s ethos — helping retailers deliver world class customer experiences.