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The Boot Book: Sure Footed

What has become clear, as we navigate through trying times, is that communication will be key in the footwear industry for 2022. Here is what we have heard from industry executives regarding challenges, opportunities and trends for 2022.

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Footwear Insight

Magazine Archives

Movin’ On Up

Describing the past year as “challenging” for independent retailers would be an understatement. Retail competition, inventory shortages and a boatload of pandemic-related obstacles have kept everyone’s problem-solving mode in overdrive.

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How They Do It

Gold Medal Winning Retailers Share Tips on How to Deliver Outstanding Customer Service in Today’s Ever-Evolving Marketplace.

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All Day Every Day: Chic Comfort Goes the Distance

Style is as important as ever for shoppers heading into 2022 — whether trend-right clogs, rugged boots or sleek slip-ons, the consumer demand for chic hasn’t changed. What is different? Consumers aren’t interested in compromise. If the shoes don’t feel right, they’re not an option.

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Pushing the Boundaries

Lightweight design and innovation in uppers, midsoles and foam materials have running footwear brands racing ahead into 2022. With supply chain and inventory issues expected to continue well into the new year, look for some shifts on the shoe walls as availability and innovation combine to...

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In the Spotlight: Running Essentials

Footwear often gets the glory, but the amount of innovation going into performance socks right now cannot be overlooked. Comfort, temperature regulation, injury prevention and construction for a perfect fit are just a few of the key trends driving the category forward.

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Diadora Launches Equipe Atomo With Postcards from Italy Campaign

The new Equipe Atomo performance running shoe from Diadora is ready to make a splash at run retail. And with its accompanying “Postcards from Italy” campaign, the brand aims to elevate and celebrate its Made in Italy story.

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New CEO of ECCO USA Named

Denmark-based footwear firm ECCO Sko A/S has appointed Tom Berry as president and CEO of ECCO USA. Berry assumes responsibility of this new role immediately.

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More Than 1.8 Million Consumers Impacted by Retailer’s Data Breach

A class action lawsuit was filed in federal court in California last week, charging the San Luis Obispo, CA operators of online sporting goods stores—Sports Warehouse, Tackle Warehouse, Tennis Warehouse, Running Warehouse and Skate Warehouse—with negligence and violations of...

Read More

Myriad of Challenges Failed to Slow Holiday Sales Growth

Persistent consumer demand, despite headwinds from inflation, supply chain disruptions and the ongoing COVID-19 pandemic, pushed Nov.-Dec. 2021 holiday season retail sales up 14.1 percent to $886.7 billion, according to data released by the National Retail Federation on Jan. 14.

Read More

Skechers Sues Shipper for Lost Cargo

A never delivered 247 cartons of footwear, being shipped from Haiphong, Vietnam to Los Angeles in Dec. 2020, is at the center of a federal lawsuit filed in federal court last week by Skechers USA. Named defendants in the case are Shipco Transports Inc. and Transpac Cargoline.

Read More

Aussie Brand FRANKiE4 Sets Up Shop in Emerald City

FRANKiE4, a women’s fashion/comfort footwear brand from Down Under, following its successful U.S. ecommerce launch in 2021, has opened a retail store and its U.S. retail headquarters in the Capitol Hill neighborhood of Seattle.

Read More

In The News: Whitespace, Scarpa, NRF, Nike, Brazilian Footwear Industries Association

In the run-up to next month’s Winter Olympics, which begin on Feb. 4 in Beijing, China, U.S. snowboarding star Shaun White is launching his own brand, Whitespace, exclusively with outdoor retailer Backcountry.

Read More

Nicole Otto Named The North Face Global Brand President

A Nike veteran is taking the reins at The North Face. VF Corporation announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face. Otto succeeds Steve Murray who will retire in June 2022.

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Footwear Insight

EXTRA Archives

Why Crocs Is Acquiring HEYDUDE

Aiming to be a more ubiquitous player in the $125-billion, global casual footwear market, Crocs is acquiring privately-owned HEYDUDE for $2.5 billion in a cash and stock deal.

Eyes Are on CES this Week

CES, the annual trade event held by the Consumer Technology Association (CTA), kicks off today in Las Vegas. The show is on our radar — not only to see the new tech developments being unveiled — but also to see how well organizers are able to pull off the show in the midst of the omicron surge.

UGG Spring Campaign Stars Cher

The Spring 2022 “FEEL” campaign from Deckers-owned brand UGG stars Cher, featured in UGG styles such as the Classic Mini and Coquette.

In The News: Texworld, Pickleball Central, PUMA + Romeo Beckham

The Winter 2022 in-person editions of the Texworld New York City and Apparel Sourcing New York City trade shows, slated for Jan. 25-27 in New York City, have been canceled as in-person events and will now be held as virtual events.

Genesco Inks Etonic Licensing Deal

Heritage athletic brand Etonic will be back at retail next year. The Licensed Brands division of Nashville-based Genesco, which also operates the Journeys retail chain, has secured an exclusive three-year agreement for the 145-year-old brand with Etonic Holdings Inc.

Nike Accelerates Investments in Soaring Digital Business

The Swoosh is putting more capital into its distribution network to scale a digital-first supply chain, and leaning more heavily on advanced analytics, automation and technology to make it happen.

Canadian Firm Lands Prince Lifestyle Footwear License

Pajar Canada, a fifth-generation family shoe business based in Montreal since 1963, has struck a lifestyle footwear deal for the Prince brand with its parent, Authentic Brands Group.

Alpargatas Takes Stake in Sustainable Footwear Brand Rothy’s

Brazilian lifestyle footwear maker Alpargatas, owner of the Havaianas brand, is making a strategic investment in Rothy’s Inc., a digital-first, sustainable footwear brand based in San Francisco.

Umbro Using Texon’s ProWeave in ‘Speed Silo’

Umbro is working with textile company Texon to integrate ProWeave, Texon’s jacquard weaving technology, into its “speed silo” of football boots for Fall/Winter ’22.

In The News: Fila, DTLR, NRF

Lifestyle retail chain DTLR, in partnership with Adidas, presented a total of $100,000 to several nonprofit organizations – who helped identify the families in need in each city – in an effort to provide holiday cheer to less fortunate families this season.

More Than 1.8 Million Consumers Impacted by Retailer’s Data Breach

A class action lawsuit was filed in federal court in California last week, charging the San Luis Obispo, CA operators of online sporting goods stores—Sports Warehouse, Tackle Warehouse, Tennis Warehouse, Running Warehouse and Skate Warehouse—with negligence and violations of...

Read More

Myriad of Challenges Failed to Slow Holiday Sales Growth

Persistent consumer demand, despite headwinds from inflation, supply chain disruptions and the ongoing COVID-19 pandemic, pushed Nov.-Dec. 2021 holiday season retail sales up 14.1 percent to $886.7 billion, according to data released by the National Retail Federation on Jan. 14.

Read More

Skechers Sues Shipper for Lost Cargo

A never delivered 247 cartons of footwear, being shipped from Haiphong, Vietnam to Los Angeles in Dec. 2020, is at the center of a federal lawsuit filed in federal court last week by Skechers USA. Named defendants in the case are Shipco Transports Inc. and Transpac Cargoline.

Read More

Aussie Brand FRANKiE4 Sets Up Shop in Emerald City

FRANKiE4, a women’s fashion/comfort footwear brand from Down Under, following its successful U.S. ecommerce launch in 2021, has opened a retail store and its U.S. retail headquarters in the Capitol Hill neighborhood of Seattle.

Read More

In The News: Whitespace, Scarpa, NRF, Nike, Brazilian Footwear Industries Association

In the run-up to next month’s Winter Olympics, which begin on Feb. 4 in Beijing, China, U.S. snowboarding star Shaun White is launching his own brand, Whitespace, exclusively with outdoor retailer Backcountry.

Read More

Nicole Otto Named The North Face Global Brand President

A Nike veteran is taking the reins at The North Face. VF Corporation announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face. Otto succeeds Steve Murray who will retire in June 2022.

Read More

Footwear Insight

EXTRA Archives

Lululemon’s 2022 Footwear Launch Described as a ‘Test and Learn’

Lululemon remains on track to bring its own branded footwear to the market in 2022, though LULU senior executives offered few details about the brand’s planned entry into footwear during the company’s Q3 earnings call last week.

2021 U.S. Retail Imports Projected to Grow 18.3 Percent

Despite supply chain disruptions and the continued impacts of COVID, imports at the nation’s major retail container ports increased in 2021, according to the monthly Global Port Tracker report released this week by the National Retail Federation and Hackett Associates.

Retail Updates: Academy, Sportsman’s Warehouse, Kids Foot Locker


Academy Sports + Outdoors generated a 17.4 percent increase in footwear sales to $320.1 million for the three months ended Sep. 30. The Q3 category improvement was led by double-digit increases in sales of Nike, Adidas and The North Face and double-digit gains...

In The News: Helly Hansen, Puma, Dahlgren, Spyder, Huntsman

Puma and Helly Hansen have released a new collab of performance apparel and footwear for the winter, including a range of jackets, tights and footwear. Footwear includes the Puma Voyage Nitro Helly Hansen, a trail running shoe with grippy rubber and a lockdown fit, and...

Trendspotting at The Running Event

After a one-year hiatus, the run specialty community gathered once again last week for The Running Event, the annual run specialty trade show held in Austin, TX. The energy at the show was upbeat and the vibe on the floor was similar to year’s past with the larger footwear brands...

With SNIPES-Jimmy Jazz Union, Germany’s Deichmann SE Making More Noise in U.S.

Privately held Deichmann SE, based in Essen, Germany, founded in 1913 and reportedly the largest footwear retail operator in the European Union, made more noise in the U.S. market last week. Already the parent of Rack Room Shoes, which celebrates its 100th anniversary in 2022, and its...

Moolah Kicks, HOLO Aim to Establish Market Niches

Veteran footwear designer Rommel Vega, who has worked for the likes of Merrell, Keen, Columbia, Puma, DC, and Converse, is the visionary behind Portland, OR-based HOLO. The brand, which merges sustainable materials, accessible price points and modern outdoor-inspired designs into its products...

DSW Leaning into Top Brands, Kids and Athleisure

Designer Brands-owned retailer DSW says increased penetration of its Top 50 brands has carried more weight with its customers and enabled it to have more regular and less promotional selling. DSW generated significant growth in kids and athleisure products in the July-August timeframe...

Journeys Adding New In-Store Point-of-Sale in January

Besides new point-of-sale hardware and software, Genesco-owned chain Journeys will add tablets to all locations to enhance the omni-channel experience for its customers. The tablets will allow for easier access to the banner’s full merchandise assortment networkwide...

In The News: Skechers, Ziera USA, Reebok, SPARC, Liberty Fairs, Johnston & Murphy, REI

Skechers is making a sustainability statement, partnering with The Nature Conservancy through a multi-year commitment, contributing a minimum of $800,000 to help the organization achieve its mission to protect our world’s lands and waters.

More Than 1.8 Million Consumers Impacted by Retailer’s Data Breach

A class action lawsuit was filed in federal court in California last week, charging the San Luis Obispo, CA operators of online sporting goods stores—Sports Warehouse, Tackle Warehouse, Tennis Warehouse, Running Warehouse and Skate Warehouse—with negligence and violations of...

Read More

Myriad of Challenges Failed to Slow Holiday Sales Growth

Persistent consumer demand, despite headwinds from inflation, supply chain disruptions and the ongoing COVID-19 pandemic, pushed Nov.-Dec. 2021 holiday season retail sales up 14.1 percent to $886.7 billion, according to data released by the National Retail Federation on Jan. 14.

Read More

Skechers Sues Shipper for Lost Cargo

A never delivered 247 cartons of footwear, being shipped from Haiphong, Vietnam to Los Angeles in Dec. 2020, is at the center of a federal lawsuit filed in federal court last week by Skechers USA. Named defendants in the case are Shipco Transports Inc. and Transpac Cargoline.

Read More

Aussie Brand FRANKiE4 Sets Up Shop in Emerald City

FRANKiE4, a women’s fashion/comfort footwear brand from Down Under, following its successful U.S. ecommerce launch in 2021, has opened a retail store and its U.S. retail headquarters in the Capitol Hill neighborhood of Seattle.

Read More

In The News: Whitespace, Scarpa, NRF, Nike, Brazilian Footwear Industries Association

In the run-up to next month’s Winter Olympics, which begin on Feb. 4 in Beijing, China, U.S. snowboarding star Shaun White is launching his own brand, Whitespace, exclusively with outdoor retailer Backcountry.

Read More

Nicole Otto Named The North Face Global Brand President

A Nike veteran is taking the reins at The North Face. VF Corporation announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face. Otto succeeds Steve Murray who will retire in June 2022.

Read More

Footwear Insight

EXTRA Archives

In The News: Texworld, Pickleball Central, PUMA + Romeo Beckham

The Winter 2022 in-person editions of the Texworld New York City and Apparel Sourcing New York City trade shows, slated for Jan. 25-27 in New York City, have been canceled as in-person events and will now be held as virtual events.

Read More

Genesco Inks Etonic Licensing Deal

Heritage athletic brand Etonic will be back at retail next year. The Licensed Brands division of Nashville-based Genesco, which also operates the Journeys retail chain, has secured an exclusive three-year agreement for the 145-year-old brand with Etonic Holdings Inc.

Read More

Nike Accelerates Investments in Soaring Digital Business

The Swoosh is putting more capital into its distribution network to scale a digital-first supply chain, and leaning more heavily on advanced analytics, automation and technology to make it happen.

Read More

Canadian Firm Lands Prince Lifestyle Footwear License

Pajar Canada, a fifth-generation family shoe business based in Montreal since 1963, has struck a lifestyle footwear deal for the Prince brand with its parent, Authentic Brands Group.

Read More

Alpargatas Takes Stake in Sustainable Footwear Brand Rothy’s

Brazilian lifestyle footwear maker Alpargatas, owner of the Havaianas brand, is making a strategic investment in Rothy’s Inc., a digital-first, sustainable footwear brand based in San Francisco.

Read More

Umbro Using Texon’s ProWeave in ‘Speed Silo’

Umbro is working with textile company Texon to integrate ProWeave, Texon’s jacquard weaving technology, into its “speed silo” of football boots for Fall/Winter ’22.

Read More

In The News: Fila, DTLR, NRF

Lifestyle retail chain DTLR, in partnership with Adidas, presented a total of $100,000 to several nonprofit organizations – who helped identify the families in need in each city – in an effort to provide holiday cheer to less fortunate families this season.

Read More

Dr. Martens Raising Prices for Fall/Winter 2022

Senior executives of the British footwear company Dr. Martens, which commenced an IPO on the London Exchange in January with a valuation approaching $4.89 billion, confirmed last week that product price hikes are on the horizon due to higher transportation and raw material costs.

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FOOTWEAR INSIGHT INDEX

With the second quarter closing next week, ominous signs remain for the U.S. economy in this persistent pandemic environment as the number of active U.S. cases rose for a 10th straight day on June 22 to 1.26 million and 23 states reported increases in the number of cases. The Congressional Budget Office estimates the U.S. economy will generate $8 trillion less in economic activity over the next decade than it predicted months ago. And a report in The Atlantic suggests four factors — a great business die-off, the household fiscal cliff, state and local budget shortfalls and the persistent pandemic crisis — put the U.S. risk for a depression. Amid this backdrop, the Dow generated nearly 59 percent of its weekly 261.80-point gain for the week on the period’s final day, June 22. The action helped the Dow post a 1.02 percent increase for the period, about even with the Segment’s 1.06 percent increase as 12 stocks rose and eight declined. Aside from Mizuno, which benefited from currency effects, Nike and Deckers were the period’s biggest gainers. The Swoosh received four stock price target hikes from investment banks ahead of its scheduled fourth-quarter earnings report on June 25. Meanwhile, Nike and Puma are merging running technology and style into styles for the golf course, including The Cat’s RS-G and The Swoosh’s Air Max 270. Shoe Carnival reported that its 389 re-opened U.S. and Puerto Rico stores experienced a 28.1 percent rise in second quarter comparable store sales through  June 22, with brick-and-mortar up 4.0 percent and e-commerce gaining nearly 470 percent year-over-year. Under Armour Founder Kevin Plank has sold his Washington, D.C. mansion for $17.3 million after a reported two years on the market at a 41 percent discount from his 2018 asking price of $29.5 million. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 123

1.06%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

ASICS Corp.
7936.T

0.35%

$11.38 • $11.34

Boot Barn
BOOT

1.09%

$22.84 • $22.59

Crocs
CROX

2.46%

$31.71 • $32.49

Designer Brands
DBI

4.49%

$7.13 • $6.81

Genesco
GCO

6.41%

$22.51 • $20.73

Mizuno
8022.T

14.12%

$18.41 • $21.01

Puma
PMMAF

1.65%

$72.90 • $74.10

Shoe Carnival
SKVL

0.26%

$27.02 • $27.09

Steve Madden
SHOO

0.13%

$23.30 • $23.33

VF Corp.
VFC

0.82%

$63.12 • $62.60

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

Adidas
addyy

0.72%

$132.53 • $133.49

Caleres
CAL

5.71%

$8.58 • $8.09

Deckers
DECK

3.71%

$193.55 • $200.73

Foot Locker
FL

0.99%

$29.23 • $29.52

GEOX
GEO.MI

4.49%

$0.89 • $0.85

Nike
NKE

1.72%

$97.83 • $99.51

Rocky Brands
RCKY

2.74%

$20.78 • $20.21

Skechers
SKX

5.66%

$33.20 • $31.32

Under Armour
UAA

3.55%

$9.86 • $9.51

Wolverine
WWW

0.26%

$23.08 • $23.14

TOTAL
Week over week

1.06%

$849.49 • $858.46