The Future of Gathering
As the “old” days of shuttling to presentations and large trade shows in early 2020 seem like just a blur, industry executives are currently doubling down on how the business of marketing and selling textiles will change. Webinars and Zoom calls have filled in a lot of in-person gaps...
After months indoors, consumers are eager to get outside. At the same time, outdoor companies are operating in a new normal. What do consumers want from brands and how are brands strategizing for 2020 and beyond?
Both Sides Now
Serving the kids market can be tough. And it’s not just that the stock demands are high (all those sizes!), margins thin and the market competitive — although all those things can be true. Kids stores have two different sets of customers to impress: Style-conscious kids, and their features...
The Whole Package
With an increasing number of cities and municipalities eliminating the use of plastic bags and Styrofoam at retail, both consumers and companies are thinking more about how they package and transport products.
Fresh off of a five-day gravel bike camp full of technical descents and pace-line practice in Elgin, Arizona, Martina Brimmer reflects on how much adventure cycling — and her business — means to her. “We are working hard to bring female representation into the sport, as well as trans and gender...
Just because folks work in the medical industry it doesn’t mean that their shoes need to look orthopedic. The same goes for service industry employees who would appreciate footwear that is serviceable yet stylish.
Small Companies, Big Ideas
In an industry that can be dominated by huge conglomerates, small – and even tiny – companies are standing out by presenting innovative ideas. Here are three notable names currently on our radar.
It’s Always Sock Season...
Tis the season for hosiery that warms the hooves. Consumers are snapping up winter socks that regulate temperature, have soft fibers, boast adequate cushioning and protect a lot of leg.
Culturally, the 1990s are characterized by music — grunge, the rave scene and hip hop — and technology, including cable television and the World Wide Web. The Cold War was over and the dot-com bubble brought wealth. It was a diverse period, and fashion followed suit.
The Buzz About Fishing
Fishing is having a moment. And beyond equipment, categories such as apparel and footwear are being impacted.According to the Outdoor Industry Association’s 2019 Special Report on Fishing, female fishing participation reached an all-time high in 2018, at 17.7 million.