Suzanne Blecher
LAtest
Peak Performers
In the Studio
24/7 Mountain Lifestyle
Incubator Innovators
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Perfect Combo
Today’s hybrid lifestyles have consumers looking for performance in their comfort shoes and comfort in their performance shoes. Need a shoe that works for everything from the trail to the office? No problem.
24/7 Mountain Lifestyle
From lightweight hikers to sturdy sandals, these footwear styles reach new heights.
Walk This Way
Since the onset of the pandemic, walking during free/leisure time has become the most important outdoor activity for consumers. With the world opening up, it looks to continue. Recent data shows that not only are people walking for fitness, they are also walking for longer amounts of time, too.
Outdoor Style
Do-everything performance apparel for anything from the trail to town, and beyond.
Walk This Way
Since the onset of the pandemic, walking during free/leisure time has become the most important outdoor activity for consumers. With the world opening up, it looks to continue.
We Can Do It!
When production workers needed some positive reinforcement during WWII, Rosie the Riveter reminded employees to give it their all. In today’s volatile society, it feels like we can all use a similar morale boost.
The ABC's of Brand Strategy
In the life of a brand, companies make many attempts to meet specific, long-term goals. While the road may wind, the ultimate endpoint is to sell, sell, sell. We’ve chatted up some top industry executives to see what they are doing now...
A New Path
Backpacks – and the materials that anchor them – are getting an upgrade. Textiles are becoming increasingly sophisticated in the latest pack offerings, for both casual adventurers and hardcore outdoorists — they are high performance, lightweight and sustainable.
The Boot Book: Sure Footed
New Boots for 2022 Boast an Increased Focus on Sustainability, Along with a Continued Focus on Hybrid Styles and Innovation in Comfort and Performance.
Leading the Pack
With more consumers diving into outdoor activities, packs – and the materials that anchor them – are getting an upgrade. Textiles are increasingly sophisticated in terms of lighter weight, higher performance and overall sustainability. We tap 5 brands featuring new packs that elevate the category.
The Boot Book: Sure Footed
What has become clear, as we navigate through trying times, is that communication will be key in the footwear industry for 2022. Here is what we have heard from industry executives regarding challenges, opportunities and trends for 2022.
Performing in Style
Not your average running apparel offerings — these new products all have unique stories to tell. And they are on trend for 2022 with elements ranging from advanced technical fabrics, inclusive sizing and eco-conscious materials to stylish design.
Undercover Heroes
Footwear often gets the glory, but the amount of innovation going into performance socks right now cannot be overlooked. Comfort, temperature regulation, injury prevention and construction for a perfect fit are just a few of the key trends driving the category forward.
The Importance of Wellness
With wellbeing top of mind, we explore how standout brands highlight health and happiness in their footwear.
Passion for the Planet
We recently caught up with a couple of eco experts who are doing important work in developing new ways to improve textile recycling and the problem of waste along with identifying new material alternatives that are better for the environment.
The ABC’s of Brand Strategy
In the life of a brand, companies make many attempts to meet specific, long-term goals. While the road may wind, the ultimate endpoint is to sell, sell, sell. We’ve chatted up some top industry executives to see what they are doing now, during a difficult time, to stand out...
Passion for the Planet
We recently caught up with a couple of eco experts who are doing important work in developing new ways to improve textile recycling and the problem of waste along with identifying new material alternatives that are better for the environment.
The Importance of Wellness
With wellbeing top of mind, we explore how standout brands highlight health and happiness in their footwear.
The Boot Book: Best Foot Forward
Whether for work or play, shoppers know what they want from their boots, and in laundry list fashion. As society continues to emerge from the pandemic, many consumers are looking to buy shoes that complement a new array of ever-changing endeavors.
All Together Now
2020 was a year for family. As the world was turned upside down, we went outside to right ourselves and let loose. According to the 2021 Outdoor Participation Trends Report (commissioned by the Outdoor Foundation), 53 percent of Americans ages six and over participated in outdoor recreation...
Feeling Good
Wellness is defined as the state of being in good health. It is complete physical, mental, and social well-being. For shoe brands, wellness starts in the feet.
Natural Wonders
Shoe brands are working wonders when it comes to sustainability by using natural and recyclable materials. We take a closer look at sustainability stories from brands such as Twisted X, Timberland, Vionic, Sanuk, Kodiak, Simple and more.
Feeling Good
Wellness is defined as the state of being in good health. It is complete physical, mental, and social well-being. For shoe brands, wellness starts in the feet.
Climate Conscious Innovation
Shoe brands are working wonders when it comes to sustainability by using natural and recyclable materials. We take a closer look at sustainability stories from brands...
Natural Wonders
Shoe brands are working wonders when it comes to sustainability by using natural and recyclable materials. We take a closer look at sustainability stories from brands such as Twisted X, Timberland, Vionic, Sanuk, Kodiak, Simple and more.