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Breaking News: BSN Sports Acquires Donnelley Sports

In a move that surprised many in the team sports business because it involves the current chairman of the National Sporting Goods Association (NSGA) and a former board member of the Sports Inc. buying group, BSN Sports has acquired Donnelley Sports, located in Twin Falls, ID.

Wilson Cements Long-Term Partnership With NCAA

Solidifying its traditional role as a major supplier the NCAA, Wilson Sporting Goods has extended its well-established partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness...

Obituary: Pat Johannsen, Johannsen’s Sporting Goods

Well-respected team dealer Pat Johannsen, who founded Johannsen’s Sporting Goods in Augusta, GA, in 1969, passed away November 8, 2022. He was 75 years old.

Major League Pickleball merges with PPA’s VIBE League

In this week’s pickleball news, two rival pickleball leagues with some well-known names financing them have joined forces.

G-Form Launches Softball Protective Gear Partnering With Sierra Romero  

G-Form, the technology-driven sports protection brand, this week unveiled its first protective equipment for women in the softball, fast-pitch category.

Alli Sports Group Adds Sportstop

Alli Sports Group, the alliance of independent teams dealers primarily in the Southeast, has added Sportstop, Little Rock, AK, to its membership group. Sportstop will be covering Arkansas and part of Mississippi.

OMG Becomes Preferred Provider of Legacy Buying Group

The Legacy Buying Group. an alliance of nine promotional marketing companies across North America, has added OrderMyGear (OMG) as a preferred service provider of online stores for the group.

Louisville Slugger Unveils Atlas One-Piece Alloy Bat

The recently released Atlas BBCOR baseball bat from Louisville Slugger offers an expanded sweet spot and decreased vibration in a one-piece alloy bat and was developed through an innovative bat design process — optimization through digital simulation to create the bat.

Recall: Goalsetter Wall-Mounted Basketball Goals

According to a recent report by the Consumer Products Safety Commission (CPSC), approximately 18,000 Goalsetter wall-mounted basketball goals have been recalled because they could detach from the wall and fall to the ground.

Franklin Sports Partners With PicklePlay 

The latest in the world of pickleball: Franklin Sports has partnered with PicklePlay to provide exclusive discounts and new resources to users of the pickleball community app. The partnership makes Franklin the exclusive ball of the PicklePlay community, establishes discounts on Franklin gear and...

NFHS Promoting DEI in High School Sports


More than 2500 coaches, students, parents, administrators, athletic directors and others are involved in a first-of-its-kind NFHS National Book Study that began last month.

Founder Sport Group Names Stevens Senior Director

Founder Sport Group, the manufacturer of youth uniforms and collegiate fanwear, has hired Samantha Stevens as senior director–licensing and business development.

Pickleheads Debuts Court Finder for Pickleballers

More pickleball news! This time it is a company called Pickleheads, which bills itself as the number one online destination for pickleball players — sort of like Strava for pickleball.

Point3 Named Youth Basketball Outfitter For Cleveland Cavs

Point3, the apparel manufacturer, and the NBA Cleveland Cavaliers have entered into a three-year partnership to outfit all Cavalier Youth Programs. The deal comes following the Cavaliers having refreshed its brand identity this summer, which will be featured on all youth program uniforms...

CCM Hockey Partners With Professional Women’s Hockey Players Association

CCM Hockey has been named the official equipment sponsor of the Professional Women’s Hockey Players Association (PWHPA) for the upcoming season. CCM Hockey will supply helmets, protective gear, skates and sticks to players in the PWHPA’s 2022/23 games.

Outdoor Cap Names Head Of Commerce

Outdoor Cap has named Andi Pratt as head of commerce. Pratt brings over 19 years of CPG and retail sales and marketing experience to Outdoor Cap, including stints at Nestle, Coca-Cola and Oak Ridge Winery.

Louisville Slugger Unveils One-Piece Alloy BBCOR Bat Line

Louisville Slugger has launched its 2023 Omaha and Vapor from its one-piece alloy BBCOR (-3) bat line. The redesigned Omaha features the latest TPX-24 alloy barrel for increased stiffness and energy transfer on contact...

Guardian Caps Get Good Reviews From NFL Training Camps

Initial reports after offensive linemen, defensive linemen, tight ends and linebackers were required for the first time to wear Guardian Caps during practice between the start of NFL training camp until the second preseason game indicate they did help reduce the number of concussions...

Score Sports Acquired By Brand Velocity Group

Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment, was recently acquired by Brand Velocity Group (BVG).

Spalding Momentous EZ Portable Basketball Goals Recalled

The Spalding Momentous EZ Assembly Portable Basketball Goals were recently recalled by Russell Brands because of an impact injury hazard. According to the Consumer Product Safety Commission (CPSC), welds in the arm attaching the backboard to the pole can...

A4 Apparel Acquires LabFit, Names Levine President

A4, the Los Angeles-based team and corporate apparel manufacturer, has acquired LabFit Sublimation and at the same time hired former Alleson Athletic executive Todd Levine as president.

Play It Again Sports In Resale Partnership With Rawlings/Easton

Play It Again Sports recently entered into a partnership with Rawlings Sporting Goods and Easton to become the Official Resale Partner of Rawlings and Easton. With over 280 franchises in North America, Play It Again Sports will provide a resale option for Rawlings and Easton products.

Obituary: Moe Stein of Frank’s Sport Shop

Moe Stein, president of Frank’s Sport Shop, Bronx, NY, described as “indefatigable cheerleader for the borough of the Bronx,” died on September 4, 2022, at age 93.

Sporting Goods Industry Hall of Fame Elects Three Innovators

The recently announced three inductees in the Class of 2023 of the Sporting Goods Industry Hall of Fame all share an innovative spirit in different segments of the industry.

Dick’s Sporting Goods Expands Resale Partnership with SidelineSwap

There’s a new competitor for team dealers in town — and they are tied in with an old, very big competitor. In a partnership that should make a lot of team dealers — and vendors – sit up and take notice, Dick’s Sporting Goods and Sideline Swap...

Fanatics Is Key Retailer for 2028 LA Olympics

Any team dealer or retailer expecting to sell Los Angeles 2028 Summer Olympics product better get an account with Fanatics because Team USA just signed a long-term agreement licensing Fanatics to manufacture and sell Olympic-branded merchandise.

Image Apparel Solutions Launches NIL Compliant Online Stores

With Name, Image and Likeness (NIL) deals sprouting up all over, Image Apparel Solutions (IAS) has spotted a business opportunity and launched an online store platform that complies with NCAA NIL regulations.

Hoop Group Acquired by 3STEP Sports

In a marriage of two youth sports organizations, 3STEP Sports, a youth sports club and event operator, has acquired Hoop Group, a grassroots youth basketball brand.

National High School Basketball Coaches Association Partners With Ballogy

The National High School Basketball Coaches Association (NHSBCA) has entered into an exclusive partnership with Ballogy, a skills assessment and development app and exposure platform for youth and amateur basketball players.

Holyoke Sporting Goods Receives Marketing Award

It’s always good to see an independent team dealer receive some recognition from the business world, so news that Holyoke Sporting Goods, located in Holyoke, MA, recently won the 2021 $30K Small Business Advertising Campaign sponsored by Marketing Doctor comes at a good time...

Wall Signs As Ambassador With McDavid

McDavid, the manufacturer of sports medicine products and Hex padded basketball apparel, recently signed an agreement with five-time NBA All-Star John Wall, who has worn McDavid’s Hex padded apparel through his pro basketball career, as a global ambassador for its Hex product line.

Soccer.com Acquired by Venture Capital Firm

Sports Endeavors, the owner of online retailer soccer.com, worldsoccershop.com and 431sports.com, has been acquired by Seawall Capital.

Badger Unveils Sweatless Line of Apparel

Combining performance with a technology message, Badger Sport last month unveiled an innovative line of stock performance apparel called Sweatless Get a Grip, a “two-in-one” design that features lightweight sweatband panels sewn into key action areas of performance garments in order to provide...

Franklin Sports Signs Pickleball Stars The Johnson Family

Strengthening its position in the growing sport of pickleball, Franklin Sports recently signed a partnership with pro pickleball players JW Johnson, Jorja Johnson and Julie Johnson. With the partnership, Franklin Sports becomes the exclusive paddle provider to the Johnson family.

New Balance Sponsoring First Division III University

In conjunction with BSN Sports, New Balance has signed an apparel deal with the Babson College Department of Athletics and Recreation, marking its first deal with a Division III school.

Nobull Becomes Latest NFL Combine Apparel Supplier

Marking another change in sponsorships, a company called Nobull has been named the National Football League’s official scouting Combine training partner and on-field supplier of apparel and headwear, effective in 2023.

NCAA Approves Double First Base, Makes Other Rule Changes

In keeping with a growing trend in both youth and higher level fast-pitch softball – and in a move that can lead to a lot of incremental sales for team dealers – the NCAA has approved a double first base experimental rule in softball for the 2022-23 academic year.

Cap America Promotes Mendenhall to Sporting Goods Supervisor

Cap America has promoted Paige Mendenhall to sporting goods supervisor. Mendenhall, who has been with Cap America since 2014, will be responsible for the company’s newest division of its customer service department.

Original Penguin Adds Pickleball Pros As Brand Ambassadors

Need more proof that pickleball is the fastest-growing sport in America? Check out this news item from a company you might not necessarily associate with team sports.

Acon Increases Stake In New Era Cap

Private equity firm Acon Investments recently closed a single-asset continuation round worth around $700 million to increase its stake in the New Era headwear brand while bringing in new backers. New investors include Apollo, GCM Grosvenor, Hamilton Lane, and Neuberger Berman.