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Marucci Sports Co-Founder Relaunches SweetSpot


Led by a group of industry leaders spearheaded by Marucci Sports co-founder Joe Lawrence, SweetSpot has rebranded and relaunched to increase its footprint across various outdoor sports. It also involves Elysian Park Ventures, a private investment arm affiliated with the Los Angeles Dodgers ownership group, with participation from Hockey Hall of Famer Wayne Gretzky.

Previously known for its recreational baseball and softball products, including a Major League Baseball licensed line, SweetSpot is expanding its reach to feature an array of offerings for other sports, including football, soccer, golf, and pickleball, through its online store and major retailers.

Dave Soderquist, SweetSpot’s founder, has compiled an executive team that includes n Lawrence; Stan Levy, founder and CEO at the marketing agency Sasso; Curtiz Cruz, former head of product engineering at Rawlings and Marucci Sports; and Blair Barbier, SweetSpot CFO.

The company’s newly formed Board of Directors also includes Mike Fonseca, a sports executive and former agent at IMG, CAA Sports and Excel Sports Management; Mike Shildt, San Diego Padres manager; and Michael Fedele, former head of marketing at BodyArmor Sports Drink. Additionally, SweetSpot’s Advisory Board comprises eight professional and retired athletes, including Jack Marucci, co-founder of Marucci Bats and director of performance and innovation at LSU.

“In the fast-paced world we live in today, it’s easy to overlook the simple joys that make life truly meaningful,” says Lawrence. “Growing up, my favorite memories were playing catch with my Dad in the backyard—those moments of quality time and genuine connection are priceless. SweetSpot is on a mission to bring people together, to recreate those cherished moments that are often lost in the hustle of our competitive world.”‘

“SweetSpot has demonstrated exceptional dedication to making high-quality products for outdoor play more accessible, affordable and enjoyable for kids, which is essential to the physical and social growth of the next generation,” adds Jay Adya, managing partner at Elysian Park Ventures. “Elysian Park is proud to support SweetSpot as it continues to develop its product.