In a move with far-reaching implications in the team sports business, football helmet maker Riddell recently signed a seven-year extension to its partnership with the National Football League (NFL). The company will continue on as the Exclusive Licensee of Collectible Helmets and an Authorized Supplier of Helmets to the NFL. The extension begins with the 2024 season and runs through the 2030 season.

With the extension, Riddell retains the NFL license to produce collectible football helmets ranging from mini Pocket Pro models to full-size Speed replicas to the SpeedFlex model.

“Riddell’s continued partnership with the NFL represents the enduring strength of our decades-long relationship as we collectively support the growth of football on a global stage,” says Dan Arment, president and CEO of Riddell. “Riddell will continue delivering protective equipment innovation to NFL players while collaborating with the League and its clubs on unique designs that appeal to fans and collectors.”

Another part of the partnership is Riddell’s promotional rights designation as an Authorized Supplier of Helmets to the NFL. Riddell will provide resources for football development at the grassroots level and help to drive the game’s growth in international markets through its promotional rights.