In this issue’s pickleball news, Pickleball Central, which calls itself “America's leading online source for pickleball equipment and apparel,” is stepping up to support PHIT America to get more kids playing pickleball. PHIT America recently launched its Play Pickleball program, an educational program and equipment kit for elementary school children. Hundreds of PHIT America Play Pickleball programs are being sent to schools throughout the country.

"At Pickleball Central, we believe pickleball improves people's lives through healthy activity, connection and competition. So, the opportunity to partner with PHIT America is exciting," says Michael Brown, CEO. "I'm particularly passionate about providing opportunities for kids to be active, have fun and connect with other kids. This is why we are excited to partner with PHIT America. Their program has everything a school needs, including curriculum and incentives, to introduce kids to a great game that they can have fun playing with their friends and family for the rest of their lives."

"PHIT America is looking for the best ways to get kids active and healthy and playing pickleball is an ideal way," adds Jim Baugh, founder of PHIT America. "Getting the support of Pickleball Central and USA Pickleball allows us to provide more Play Pickleball kits to more schools. This results in more kids developing active and healthy lifestyles. PHIT America is also partnering with USA Pickleball by supplying their curriculum to schools and providing other USA Pickleball benefits."

PHIT America is in discussions with many other companies in the pickleball business to join their mission of getting more kids active, healthy and on the pathway to a lifetime sport.

"Everyone in pickleball wants to grow participation. They see we have a great formula with kids. Additionally, supporting a national charity while doing this makes sense," says Baugh.