United Sports Brands, the parent of Shock Doctor, McDavid, Cutters, Nathan, Pearl Izumi and Glukos, has appointed Phil Gyori as CEO.

Gyori has more than 30 years of executive and management experience. Most recently, he was the CEO of Pelican Products and has also held past senior leadership roles at other outdoor and lifestyle brands, including Bushnell and Nike.

According to the USB announcement, under his leadership at Pelican “revenue increased almost 50 percent during his seven-year tenure. In his prior 16 years working at Bushnell, he helped the company achieve a five-fold top-line increase and integrated ten acquisitions.”

The executive move comes after USB’s recent acquisition by Norwest Equity Partners.

“I am excited to join the company and its fantastic group of industry-leading brands,” says Gyori. “I feel fortunate to be able to partner with the exceptional team that is already in place, and look forward to building on the foundation that USB has created.”