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Fanatics Is Key Retailer for 2028 LA Olympics

Any team dealer or retailer expecting to sell Los Angeles 2028 Summer Olympics product better get an account with Fanatics because Team USA just signed a long-term agreement licensing Fanatics to manufacture and sell Olympic-branded merchandise.

Image Apparel Solutions Launches NIL Compliant Online Stores

With Name, Image and Likeness (NIL) deals sprouting up all over, Image Apparel Solutions (IAS) has spotted a business opportunity and launched an online store platform that complies with NCAA NIL regulations.

Hoop Group Acquired by 3STEP Sports

In a marriage of two youth sports organizations, 3STEP Sports, a youth sports club and event operator, has acquired Hoop Group, a grassroots youth basketball brand.

National High School Basketball Coaches Association Partners With Ballogy

The National High School Basketball Coaches Association (NHSBCA) has entered into an exclusive partnership with Ballogy, a skills assessment and development app and exposure platform for youth and amateur basketball players.

Holyoke Sporting Goods Receives Marketing Award

It’s always good to see an independent team dealer receive some recognition from the business world, so news that Holyoke Sporting Goods, located in Holyoke, MA, recently won the 2021 $30K Small Business Advertising Campaign sponsored by Marketing Doctor comes at a good time...

Wall Signs As Ambassador With McDavid

McDavid, the manufacturer of sports medicine products and Hex padded basketball apparel, recently signed an agreement with five-time NBA All-Star John Wall, who has worn McDavid’s Hex padded apparel through his pro basketball career, as a global ambassador for its Hex product line.

Soccer.com Acquired by Venture Capital Firm

Sports Endeavors, the owner of online retailer soccer.com, worldsoccershop.com and 431sports.com, has been acquired by Seawall Capital.

Badger Unveils Sweatless Line of Apparel

Combining performance with a technology message, Badger Sport last month unveiled an innovative line of stock performance apparel called Sweatless Get a Grip, a “two-in-one” design that features lightweight sweatband panels sewn into key action areas of performance garments in order to provide...

Franklin Sports Signs Pickleball Stars The Johnson Family

Strengthening its position in the growing sport of pickleball, Franklin Sports recently signed a partnership with pro pickleball players JW Johnson, Jorja Johnson and Julie Johnson. With the partnership, Franklin Sports becomes the exclusive paddle provider to the Johnson family.

New Balance Sponsoring First Division III University

In conjunction with BSN Sports, New Balance has signed an apparel deal with the Babson College Department of Athletics and Recreation, marking its first deal with a Division III school.

Nobull Becomes Latest NFL Combine Apparel Supplier

Marking another change in sponsorships, a company called Nobull has been named the National Football League’s official scouting Combine training partner and on-field supplier of apparel and headwear, effective in 2023.

NCAA Approves Double First Base, Makes Other Rule Changes

In keeping with a growing trend in both youth and higher level fast-pitch softball – and in a move that can lead to a lot of incremental sales for team dealers – the NCAA has approved a double first base experimental rule in softball for the 2022-23 academic year.

Cap America Promotes Mendenhall to Sporting Goods Supervisor

Cap America has promoted Paige Mendenhall to sporting goods supervisor. Mendenhall, who has been with Cap America since 2014, will be responsible for the company’s newest division of its customer service department.

Original Penguin Adds Pickleball Pros As Brand Ambassadors

Need more proof that pickleball is the fastest-growing sport in America? Check out this news item from a company you might not necessarily associate with team sports.

Acon Increases Stake In New Era Cap

Private equity firm Acon Investments recently closed a single-asset continuation round worth around $700 million to increase its stake in the New Era headwear brand while bringing in new backers. New investors include Apollo, GCM Grosvenor, Hamilton Lane, and Neuberger Berman.

Blast Motion Signs Three Softball Stars

Blast Motion, a provider of swing analysis, performance insights and player development, has added pro softball players Amanda Lorenz, Aliyah Andrews and Nicole “Sis” Bates to an elite Team Blast ambassador team.

Female-Specific Soccer Shoe Design Wins SFIA Start-up Challenge

Ida Sports, a sports footwear company based in Melbourne, Australia, led by co-founders Laura Youngson and Ben Sandhu with a mission to make the best shoes in the world for female athletes, has won The Sports and Fitness Industry Association (SFIA) 2022 Start-Up Challenge.

Rawlings Releases Inaugural NFTs to Showcase Rare Baseball Gloves

Taking a major leap into the digital world, Rawlings Sporting Goods has made its first entry into the Web3 world. This new digital venture marks the first of its kind for the long-established baseball and softball brand...

Olympia Sports To Close Remaining 35 Stores

Illustrating the continued evolution of brick-and-mortar stores in a new retail environment, news came out last month that Olympia Sports, which at one time boasted more than 200 stores on the East Coast, is closing its remaining 35 locations.

School and Pro Deals Not Paying Off for Team Brands

Two recent news items indicate that the shine may be off of major sponsorship deals involving team sports brands and various schools or professional leagues.

Inflation Impacting Back-to-School And College Spending

In what could actually be viewed as a be a bit of positive news for team dealers and sporting goods retailers that sell back-to-school products, the annual survey recently released by the National Retail Federation and Prosper Insights & Analytics found that...

Rawlings Acquires Jack Corbett Hollywood Bases

In addition to its foray into the digital world [See story above] Rawlings Sporting Goods made a more basic move last month with the acquisition of the Jack Corbett Hollywood Bases brand from Schutt Sports, Inc., adding field bases and accessories to its list of officially licensed MLB categories.

SV Sports Ups Its Team Sports Game

There’s a new player in the team sports game that is actually a totally revamped old player familiar to almost everyone in the business. It happened last year when SV Sports, formerly Schuylkill Valley Sporting Goods, was acquired by...

Bank Shots

Oh, for the good old days of 2019. Prior to the pandemic, basketball was enjoying steady growth, but once the crisis set in during 2020-2021 the game experienced a more than two percent dip in participation, according to the SFIA’s 2022 Basketball Single Sport Report.

It's Hot Out There!

Wilson’s 2023 A2K lineup brings six premium gloves to the diamond, offering patterns designed for professional-caliber players across all positions, including a new look for the brand’s classic A2K made with Pro Stock Select leather consisting...