Even though team dealers don’t sell a lot of basketball sneakers any longer, it is newsworthy to note that another smaller footwear brand has invested in a big-name basketball player. Running shoe and apparel brand 361° has signed an endorsement deal with NBA star Nikola Jokić, who plans to debut his first signature performance basketball shoe with 361° this season. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°.

The Big 3 Future High will reportedly remain a player exclusive to Jokić, but a low-cut version will be available in limited quantities across Europe starting this month.

Born and raised in Sombor, Serbia, Nikola Jokić was drafted 41st overall by the Denver Nuggets in 2014. He now boasts two regular season MVPs, an NBA championship win and a finals MVP.

361° began as a running shoe manufacturer, expanding its catalog into athletic apparel and basketball shoes and its products are “in over 6000 stores globally.” The company was founded in 2003.

“I’m very excited to join the 361° team. As a fan of their work and commitment to performance, I believe this partnership aligns perfectly with my values,” says Jokić. “The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon.”