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Varsity Brands Completes Sale of Herff Jones


Varsity Brands, the parent company of BSN Sports, has completed the sale of the Herff Jones Graduation Business to Atlas Holdings. Terms of the transaction were not disclosed.

The sale to Atlas, effective October 2, includes Herff Jones’ Scholastic and Collegiate businesses and related manufacturing facilities. Varsity Brands will retain its Yearbook business and position it within its Varsity Spirit operating segment.

“The completion of the sale of our Herff Jones graduation business simplifies Varsity Brands’ infrastructure and clarifies our focus,” said Adam Blumenfeld, CEO of Varsity Brands. “We see immense potential ahead as we continue to elevate the student experience and drive passion, pride and enthusiasm onto school campuses and into communities nationwide through the highly curated products, programs and services we provide.”

Varsity Brands’ businesses include BSN Sports, Varsity Spirit and Herff Jones Yearbook.