This is a sentence we never imagined writing in TeamInsightExtra: Reebok has appointed none other than Shaquille O’Neal as president of Reebok Basketball. Wait, there’s more: Allen Iverson will also serve as division vice president.

Both former NBAers have longstanding relationships with Reebok and its parent company, Authentic Brands Group (Authentic), where Shaq is reportedly the second-largest individual shareholder. Shaq also goes back nearly 30 years with Reebok CEO Todd Krinsky, who was running the basketball business when Paul Fireman ran the brand.

The appointments of O’Neil and Iverson are reportedly part of Reebok’s plan to re-establish its positioning in team sports, beginning with basketball.

O’Neal will apparently lead the brand’s basketball category strategy, overseeing player recruitment and negotiating deals on behalf of Reebok. He will also participate in the product creation process, marketing and events.

“We’re back, baby!” O’Neal said in a statement. “Get ready.”

Iverson, who signed with Reebok in 1996, will focus on player recruitment, grassroots/community-based initiatives and athlete activations like the Iverson Classic. Iverson’s signature sneakers, the “Question” and the “Answer,” continue to sell for the brand.

In an even more recent move, Reebok signed an NIL deal this week with women’s college basketball star Angel Reese, who plays for LSU, which happens to be O’Neal’s alma mater.