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Bringing Consumers into the Loop

As the textile industry pushes toward circularity and away from the conventional linear system, consumers are becoming the newest link in a modern supply chain. We feature companies creatively engaging a contemporary consumer audience.

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Textile Insight

Magazine Archives

The New Outdoorist

A long time ago I was working with European outdoor apparel design teams that wanted to define their work through the eyes of the end user. We used two basic groups to represent the differing points of view and referred to them as the recreationist and the enthusiast.

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Learning Curves

In 2020 companies faced a unique challenge: How to sell textiles without being able to touch and feel fabric. The natural order of the textile world was turned upside down this year with online fairs replacing in-person interactions and video conferencing the new sales call.

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A Wildland Firefighter Weighs In

Wildland firefighters (WLFFs), or as they are called by the U.S. government, “forestry technicians,” are finding 2020 to be their most challenging year on record. Fueled by climate change, the hotter, drier conditions have resulted in a massively destructive fire season that seems unending.

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Power of the Picture

Textile firms are doing their best to market their novel technologies, fabrics and eco-stories through a computer screen. With Instagram’s hi-tech, hand-feel simulation, Textile Insight explores the unique actions that companies are taking to keep consumers aligned.

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Face Time

As a newly evolving category in the run marketplace, face masks are still finding their footing. Some businesses in the running market, for example, see mask sales as an opportunity, while other businesses, even though supporting the wearing of masks, balk at the responsibility of choosing...

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Demand for On-Demand

Execs participating in virtual trade show discussions last month outlined new and emerging methods of manufacturing that are re-inventing the textile supply chain from seed to shelf. Across the board leaders agreed that sophisticated digitalization and a streamlined approach to...

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Polartec Stakes Future Goals on Sustainable Science

Greater durability, smarter chemistry, natural performance and total circularity is the aim of Polartec’s full system approach to achieving 2025 sustainability goals, according to Polartec president Steve Layton, who stated that PFC-free DWR, new thinking around reducing...

Read More

Concept III Digital Series Showcases Partners’ Achievements

Bringing textiles to life virtually has accelerated during Covid with companies such as Concept III launching innovative online presentations to highlight brand partners’ latest responsibly produced fabric developments. Concept III’s digital series kicks off with a video featuring partner...

Read More

LYCRA Completes Sustainability Assessment at Manufacturing Sites

In an effort to establish an environmental baseline to pursue continuous improvement, the LYCRA Company has completed the Higg Facility Environmental Module (FEM) self-assessment at all six of its Lycra fiber manufacturing sites. The impact assessment reviews environmental management systems...

Read More

In My View: Four Different, yet Defining Takes on Sustainability

In a sign of strength, eco efforts not only advanced during Covid, but flourished. We see responsible product development and planet-positive investment on all fronts these days which bodes well for the staying power of sustainability.

Read More

Textile Insight

EXTRA Archives

eVent Technology President Outlines Business Opportunities

Last week I caught up with Chad Kelly, president of eVent Technology, to get a quick update on the company and chat about business challenges as well as industry bright spots. A self-described “gearhead,” Kelly started his career in outdoor specialty retail and worked as a rep before pivoting to...

Fall ‘21 Season Ushers in Sustainability Stand Outs

Eco-conscious product development hits a new high in Fall ‘21 in styles that feature responsible materials and manufacturing. Biodegradability, ocean plastics recycling and regenerative practices are now boxes to check in today’s advancement of circularity and a climate-positive approach...

In My View: The State of Industry Gatherings 2021

What a difference a year makes. Online is the new in-person, trade shows last for weeks not days, and textiles are presented to customers without the ability to touch or feel fabric. These COVID-influenced 2020 business trends have not served the textile industry particularly well.

Is Finland the Future for Textile Circularity?

From innovative materials and business models to an upcoming Nordic recycling hub, Finland is bringing to market a slew of answers to challenges facing the textile industry. “By replacing primary raw materials with recycled components or using, for example, wood-based...

ISPO Textrends 2021: Key Drivers for Season Ahead

Despite all the adversity of the past year, the textile industry has come forth with a full scope of eco advances for Fall/Winter 22/23. These developments, showcased by ISPO Textrends 2021, present six key drivers defining what’s new and what’s next.

Cordura Launches Digital Fabric Library

The new Cordura Fabric Finder allows brands to navigate a user-friendly digital interface to view an assortment of over 500 fabrics. The digital fabric library includes images of all fabric angles, and close-up details as well as fabric content information so that partners can...

Mask Use & Exercise Defining Aspects of Covid Experience

Whether actually worn or not, face coverings are now recognized as a mainstream lifestyle item. Results from our recent Trend Insight Consumer survey not only confirm this trend but also reveal that masks have become a must-have fitness accessory...

Evaluate, Calculate, and Get to Know your Supply Chain

Whether the relationship is rooted in chemistry, circularity or consumer awareness, experts believe the best course of action in the era of sustainability is to know your supply chain. Understanding that it takes an interrelated system to improve the sustainability of product...

Suppliers Mixed on Showing at Winter OR Online

With Winter OR Online just around the corner, the textile community continues to ponder the benefits of participation in virtual trade events. Whereas in the past, exhibiting at Outdoor Retailer was pretty much a no-brainer, after a year like 2020 suppliers are re-evaluating selling options.

In My View: 2020 Top Takeaways

Reflecting on the impact of the pandemic and analyzing post-Covid trends will provide a plethora of talking points in 2021, so here’s my 2 cents on 3 top takeaways from 2020.

Concept III Digital Series Showcases Partners’ Achievements

Bringing textiles to life virtually has accelerated during Covid with companies such as Concept III launching innovative online presentations to highlight brand partners’ latest responsibly produced fabric developments. Concept III’s digital series kicks off with a video featuring partner...

Read More

LYCRA Completes Sustainability Assessment at Manufacturing Sites

In an effort to establish an environmental baseline to pursue continuous improvement, the LYCRA Company has completed the Higg Facility Environmental Module (FEM) self-assessment at all six of its Lycra fiber manufacturing sites. The impact assessment reviews environmental management systems...

Read More

In My View: Four Different, yet Defining Takes on Sustainability

In a sign of strength, eco efforts not only advanced during Covid, but flourished. We see responsible product development and planet-positive investment on all fronts these days which bodes well for the staying power of sustainability.

Read More

Textile Insight

EXTRA Archives

Fall ‘21 Season Ushers in Sustainability Stand Outs

Eco-conscious product development hits a new high in Fall ‘21 in styles that feature responsible materials and manufacturing. Biodegradability, ocean plastics recycling and regenerative practices are now boxes to check in today’s advancement of circularity and a climate-positive approach...

In My View: The State of Industry Gatherings 2021

What a difference a year makes. Online is the new in-person, trade shows last for weeks not days, and textiles are presented to customers without the ability to touch or feel fabric. These COVID-influenced 2020 business trends have not served the textile industry particularly well.

Is Finland the Future for Textile Circularity?

From innovative materials and business models to an upcoming Nordic recycling hub, Finland is bringing to market a slew of answers to challenges facing the textile industry. “By replacing primary raw materials with recycled components or using, for example, wood-based...

ISPO Textrends 2021: Key Drivers for Season Ahead

Despite all the adversity of the past year, the textile industry has come forth with a full scope of eco advances for Fall/Winter 22/23. These developments, showcased by ISPO Textrends 2021, present six key drivers defining what’s new and what’s next.

Cordura Launches Digital Fabric Library

The new Cordura Fabric Finder allows brands to navigate a user-friendly digital interface to view an assortment of over 500 fabrics. The digital fabric library includes images of all fabric angles, and close-up details as well as fabric content information so that partners can...

Mask Use & Exercise Defining Aspects of Covid Experience

Whether actually worn or not, face coverings are now recognized as a mainstream lifestyle item. Results from our recent Trend Insight Consumer survey not only confirm this trend but also reveal that masks have become a must-have fitness accessory...

Evaluate, Calculate, and Get to Know your Supply Chain

Whether the relationship is rooted in chemistry, circularity or consumer awareness, experts believe the best course of action in the era of sustainability is to know your supply chain. Understanding that it takes an interrelated system to improve the sustainability of product...

Suppliers Mixed on Showing at Winter OR Online

With Winter OR Online just around the corner, the textile community continues to ponder the benefits of participation in virtual trade events. Whereas in the past, exhibiting at Outdoor Retailer was pretty much a no-brainer, after a year like 2020 suppliers are re-evaluating selling options.

In My View: 2020 Top Takeaways

Reflecting on the impact of the pandemic and analyzing post-Covid trends will provide a plethora of talking points in 2021, so here’s my 2 cents on 3 top takeaways from 2020.

MMI Textiles Expands Operations

MMI Textiles, with headquarters in Cleveland, Ohio, will open a 30,000-square-foot production facility in Lenoir, NC to begin producing select narrow fabrics during the first quarter of 2021 in an effort to improve quality and lead times.

Concept III Digital Series Showcases Partners’ Achievements

Bringing textiles to life virtually has accelerated during Covid with companies such as Concept III launching innovative online presentations to highlight brand partners’ latest responsibly produced fabric developments. Concept III’s digital series kicks off with a video featuring partner...

Read More

LYCRA Completes Sustainability Assessment at Manufacturing Sites

In an effort to establish an environmental baseline to pursue continuous improvement, the LYCRA Company has completed the Higg Facility Environmental Module (FEM) self-assessment at all six of its Lycra fiber manufacturing sites. The impact assessment reviews environmental management systems...

Read More

In My View: Four Different, yet Defining Takes on Sustainability

In a sign of strength, eco efforts not only advanced during Covid, but flourished. We see responsible product development and planet-positive investment on all fronts these days which bodes well for the staying power of sustainability.

Read More

Textile Insight

EXTRA Archives

Polartec Stakes Future Goals on Sustainable Science

Greater durability, smarter chemistry, natural performance and total circularity is the aim of Polartec’s full system approach to achieving 2025 sustainability goals, according to Polartec president Steve Layton, who stated that PFC-free DWR, new thinking around reducing...

Read More

Concept III Digital Series Showcases Partners’ Achievements

Bringing textiles to life virtually has accelerated during Covid with companies such as Concept III launching innovative online presentations to highlight brand partners’ latest responsibly produced fabric developments. Concept III’s digital series kicks off with a video featuring partner...

Read More

LYCRA Completes Sustainability Assessment at Manufacturing Sites

In an effort to establish an environmental baseline to pursue continuous improvement, the LYCRA Company has completed the Higg Facility Environmental Module (FEM) self-assessment at all six of its Lycra fiber manufacturing sites. The impact assessment reviews environmental management systems...

Read More

In My View: Four Different, yet Defining Takes on Sustainability

In a sign of strength, eco efforts not only advanced during Covid, but flourished. We see responsible product development and planet-positive investment on all fronts these days which bodes well for the staying power of sustainability.

Read More

eVent Technology President Outlines Business Opportunities

Last week I caught up with Chad Kelly, president of eVent Technology, to get a quick update on the company and chat about business challenges as well as industry bright spots. A self-described “gearhead,” Kelly started his career in outdoor specialty retail and worked as a rep before pivoting to...

Read More

Fall ‘21 Season Ushers in Sustainability Stand Outs

Eco-conscious product development hits a new high in Fall ‘21 in styles that feature responsible materials and manufacturing. Biodegradability, ocean plastics recycling and regenerative practices are now boxes to check in today’s advancement of circularity and a climate-positive approach...

Read More

In My View: The State of Industry Gatherings 2021

What a difference a year makes. Online is the new in-person, trade shows last for weeks not days, and textiles are presented to customers without the ability to touch or feel fabric. These COVID-influenced 2020 business trends have not served the textile industry particularly well.

Read More

Is Finland the Future for Textile Circularity?

From innovative materials and business models to an upcoming Nordic recycling hub, Finland is bringing to market a slew of answers to challenges facing the textile industry. “By replacing primary raw materials with recycled components or using, for example, wood-based...

Read More

FOOTWEAR INSIGHT INDEX

With the second quarter closing next week, ominous signs remain for the U.S. economy in this persistent pandemic environment as the number of active U.S. cases rose for a 10th straight day on June 22 to 1.26 million and 23 states reported increases in the number of cases. The Congressional Budget Office estimates the U.S. economy will generate $8 trillion less in economic activity over the next decade than it predicted months ago. And a report in The Atlantic suggests four factors — a great business die-off, the household fiscal cliff, state and local budget shortfalls and the persistent pandemic crisis — put the U.S. risk for a depression. Amid this backdrop, the Dow generated nearly 59 percent of its weekly 261.80-point gain for the week on the period’s final day, June 22. The action helped the Dow post a 1.02 percent increase for the period, about even with the Segment’s 1.06 percent increase as 12 stocks rose and eight declined. Aside from Mizuno, which benefited from currency effects, Nike and Deckers were the period’s biggest gainers. The Swoosh received four stock price target hikes from investment banks ahead of its scheduled fourth-quarter earnings report on June 25. Meanwhile, Nike and Puma are merging running technology and style into styles for the golf course, including The Cat’s RS-G and The Swoosh’s Air Max 270. Shoe Carnival reported that its 389 re-opened U.S. and Puerto Rico stores experienced a 28.1 percent rise in second quarter comparable store sales through  June 22, with brick-and-mortar up 4.0 percent and e-commerce gaining nearly 470 percent year-over-year. Under Armour Founder Kevin Plank has sold his Washington, D.C. mansion for $17.3 million after a reported two years on the market at a 41 percent discount from his 2018 asking price of $29.5 million. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 123

1.06%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

ASICS Corp.
7936.T

0.35%

$11.38 • $11.34

Boot Barn
BOOT

1.09%

$22.84 • $22.59

Crocs
CROX

2.46%

$31.71 • $32.49

Designer Brands
DBI

4.49%

$7.13 • $6.81

Genesco
GCO

6.41%

$22.51 • $20.73

Mizuno
8022.T

14.12%

$18.41 • $21.01

Puma
PMMAF

1.65%

$72.90 • $74.10

Shoe Carnival
SKVL

0.26%

$27.02 • $27.09

Steve Madden
SHOO

0.13%

$23.30 • $23.33

VF Corp.
VFC

0.82%

$63.12 • $62.60

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

Adidas
addyy

0.72%

$132.53 • $133.49

Caleres
CAL

5.71%

$8.58 • $8.09

Deckers
DECK

3.71%

$193.55 • $200.73

Foot Locker
FL

0.99%

$29.23 • $29.52

GEOX
GEO.MI

4.49%

$0.89 • $0.85

Nike
NKE

1.72%

$97.83 • $99.51

Rocky Brands
RCKY

2.74%

$20.78 • $20.21

Skechers
SKX

5.66%

$33.20 • $31.32

Under Armour
UAA

3.55%

$9.86 • $9.51

Wolverine
WWW

0.26%

$23.08 • $23.14

TOTAL
Week over week

1.06%

$849.49 • $858.46