Mike May


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Fast-Pitch Times

Longtime ESPN basketball analyst Dick Vitale recently released a book titled “The Lost Season,” his summary of the 2019-20 college basketball season that was COVID-cancelled in March of last year. Were he so inclined, Vitale’s book could also have been an appropriate way to describe...

Play Ball?

First, the good news: Baseball is played outdoors in the spring and summer and with built-in social distancing. But dealers should not go filling out their lineup cards just yet.Because now the not-so-good news: There’s still a pandemic raging across America, vaccinations are...

Organized Ball

Like all team sports, baseball was certainly not spared the ravages of the COVID-19 pandemic and as a result the main governing bodies of youth baseball had their collective hands full trying to bring a sense of structure to their turbulent world of recreation and...

Field of Dreams

Despite the looming presence of COVID-19, baseball actually continued to be played in certain parts of the country in 2020 – with increased safety protocols – by local recreation leagues, travel teams and high schools. The impact on the team business was obvious.

Hats Off

While the baseball-style cap is strongly linked to one sport, the cap is actually as popular with fans, parents, coaches and athletes in others as well. But the majority of caps are actually worn by those who play, coach and enjoy watching baseball. That’s where the business is for team dealers.

A Football Team

When you have a significant challenge on your hands, it is always a good idea to get the biggest guy in the room on your side. That’s one way to look at the partnership taking shape between the National Federation of State High School Associations and the National Football League...

Fourth & Long?

Not to put too fine a point on it, but the sport of football in America is, in many respects, at a crossroads. It’s an incredibly popular sport, yet it’s played by a relatively small segment of the overall population – 99 percent of its participants are male and the overwhelming majority are ...

A Special Core 4

Four of the more interesting and niche specialty sports – girls’ wrestling, rugby, track and field/cross-country and pickleball – are a microcosm of the challenges and opportunities team dealers face in selling specialty sports.


There’s no denying that the vast majority of team dealers and local sporting goods retailers spend a large percentage of their time stocking, selling and delivering product connected with the “major” sports of football, basketball, baseball, softball and – to some – soccer.

The Impact of COVID-19 on High School Sports – Fall 2020 Update

Topsy turvy. That may be best way to describe the state of high school, club and recreational sports in the U.S. this year, especially since mid-March. And, the murky waters of competitive sports as schools return and as many districts attempt to play a semblance of a fall sports schedule...