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How Consumers Are Shopping for Footwear

Athletic, outdoorsy, and casual footwear trends remain strong with shoppers, according to our most recent consumer survey.

Ponto Names Barry McGeough Brand President

Encinitas, CA-based lifestyle footwear brand Ponto has hired industry veteran Barry McGeough as its new brand president. The company, which prioritizes comfort, style, and environmental responsibility in its footwear, sees the move as a key milestone in its journey towards growth and sustainability.

In The News: UYN, Journeys, REI, Easy Spirit

Italian brand Unleash Your Nature (UYN, pronounced “win”) is launching running footwear for spring 2024. The company’s running shoes, engineered from socks, will include road, trail and cross trail options for men and women.

Industry Vets Launch New Sock Brand Jogology

Running industry veterans Tanya and Bert Pictor and Luke Rowe are launching a new run sock brand called Jogology exclusively for run specialty stores. The brand will launch at retail in September.

In The News: Anta, Kyrie Irving, Keen, Brooks, Authentic Brands


Chinese sports brand Anta announced a partnership with NBA star Kyrie Irving, with a signature product line for Irving expected to drop in early 2024. Irving has also been named Chief Creative Officer ANTA Basketball.

Oboz Partners with Retailers on ‘Trail Experience’

Beginning in July, Oboz is launching its third year of the Oboz Trail Experience (OTE), a program where over a course of one month, participants complete hikes on local trails for chances to win prizes from Oboz...

In The News: Lucchese x Chris Stapleton, Grassroots Connect, Genesco, Green Market, GreenReActives

Lucchese Bootmaker has launched a collaboration with Grammy-Award winning country artist, Chris Stapleton. The Lucchese x Chris Stapleton collection features three men’s boot styles...

In The News: Outdoor Participation, NRF, West Coast Ports Deal, New Balance, Zamberlan, The Beachbody Co.

The outdoor recreation participation base grew 2.3% in 2022 to a record 168.1M participants, or 55% of the U.S. population over the age of 6, according to findings from the 2023 Outdoor Participation Trends Report released yesterday by Outdoor Industry Association and Outdoor Foundation.

PUMA Reorganizes, Relocates Marketing Team

In a move the company says is intended to improve alignment across key business categories and accelerate decision-making, PUMA is reorganizing its global marketing organization and relocating its brand marketing and brand operations from Boston to its Herzogenaurach, Germany HQ, effective July 1.

Superfeet Hires New CEO

Insole brand Superfeet has hired former Nike exec Trip Randall as its new CEO. Randall’s experience includes more than 23 years in a range of positions at Nike...

In The News: New Balance, Carharrt, Sweaty Betty

New Balance is investing $65 million on an expansion of its current athletic footwear manufacturing factory in Skowhegan, Maine, that will add 200 new jobs and double the factory’s production capabilities through a 120,000- square-foot single-story addition slated to be completed by the end of 2024.

SAS Awarded 3-Year Renewal Contract with DLA

San Antonio Shoemakers (SAS) has won a $90.59 million 3-year renewal contract with the Defense Logistics Agency (DLA) to produce footwear for military personnel.

In the News: Hunter, FDRA, Sorel, VF, Oboz, Vimazi, Bala

Authentic Brands Group has acquired the intellectual property of global brand Hunter, the outdoor lifestyle brand known for its iconic Original Wellington boot.

Hufnagel Named President Wolverine Worldwide; New Merrell, Saucony Leaders Named

Wolverine World Wide, Inc. announced several senior leadership appointments today, including naming Chris Hufnagel President of Wolverine Worldwide, Janice Tennant Global Brand President of Merrell and Rob Griffiths Global Brand President of Saucony.

In The News: FSNYE Preview, Shoe Carnival, Kohl’s

With FSNYE / FFANY Market Week coming up next week, here’s a look at what to expect from FSNYE (Footwear Show New York Expo). More than 60 top fashion brands from around the world will exhibit at FSNYE, June 6-8, at the Park Lane Hotel in NYC.

Spanning the Map

Whether it’s for working up a sweat on the trail or relaxing out on the town, there’s a good chance your footwear choice has some outdoor influence.

Oceanworks Takes Action Against Plastics

Plastics are the most common form of marine debris. The footwear industry has a role to play, on many levels, in working to keep the ocean free of plastic.

Summer Footwear Shopping Trends

The summer season is almost upon us, and most consumers expect to spend as much, or more, than they did on footwear last spring and summer according to our latest survey.

In The News: Adidas Selling Yeezys Again, Brooks Promotes Caprara, Centric: Sneaker Prices Surge

Adidas, which was reportedly set to lose out on more than $1 billion in revenue due to unsold Yeezy merch in the aftermath of its split with Ye, formerly known as Kanye West, announced it will begin selling Yeezy products again beginning May 31.

In The News: Kizik, Grassroots Connect, Mizuno

Kizik, known for its hands-free shoe innovation, is opening its first-ever brick-and-mortar store. Located at the Fashion Place Mall in Murray, UT, near Salt Lake City, the retail store will be “the first of many for Kizik,"...

Foundation Wellness Announces Acquisition of CURREX 


Two leaders in the insole industry are teaming up. Foundation Wellness, the Ohio-based manufacturer of insoles and orthotics, announced it has acquired CURREX, a leading brand of insoles designed for athletes and active individuals.

In The News: Balega, Outdoor Retailer, Altra Running, Allbirds

Implus-owned sock brand Balega is celebrating its 20th anniversary. Going forward, the brand will continue to lean into sustainability efforts and says it plans on growing and diversifying its field teams, marketing, and product teams “to provide greater support for run specialty retail partners.”

Run Style

From elevated fabric tech to activity-specific design elements, there’s more than meets the eye in these performance apparel pieces designed with runners in mind.

Onward & Upward

There’s plenty of “wow factor” appeal to be found in trail running and light hiking footwear across the board in 2023. Brands are tuned in to consumer trends and leaning into tech. And there is increasingly a blurred line between some of the performance details in road and trail shoes. 

The Art of Selling Sports Bras

Molly Hanks Doyle, merchandising manager at Title Nine, and Joy Haizen, managing director, Anita USA, share their insights on the sports bra category.