trend insight

Running Consumers Know What they Want


In our latest consumer survey, we asked runners questions about a variety of different topics, ranging from when they run, how often they run, what products they prefer, and what impacts their purchasing decisions.

Our survey respondents reported that they primarily shop for their running footwear at running specialty stores, while their top destination for running apparel is sporting goods stores. The greatest percentage of respondents said they replace their running shoes every 3-6 months, and the sweet spot on price point for a pair of running shoes is between $100-$150.

Socks jumped out amongst the categories mentioned, with 56% of those surveyed saying their choice of socks is very important to their running experience. And when asked about reflective/safety products, reflective socks stood out as category surging in popularity.

We also got some interesting open-ended replies to questions about sustainability and when to replace shoes. When asked if they would be more likely to buy from a brand if it offered a take-back recycling program for shoes, 84% said yes. And 63% said that, yes, a brand’s sustainability story plays a part in apparel and footwear purchasing decisions. As for whether running shoes should come with a mileage/expiration date, 75% said yes, with one respondent even stating, “If they did, I would pay more money.”

The survey, conducted by MESH01, included 441  respondents, men and women, ages 18 to 60 who identify themselves as active runners.

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