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Superfeet Hires New CEO

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Insole brand Superfeet has hired former Nike exec Trip Randall as its new CEO. Randall’s experience includes more than 23 years in a range of positions at Nike, including vice president and general manager of Nike Running in North America, global vice president and general manager of Nike.com and vice president of Global Sales and Marketplace for Nike Kids. Most recently, Randall served as the Global Brand President of Japanese company Denon, a manufacturer of audio, home theater and software products.

At Superfeet, Randall replaces outgoing CEO John Rauvola, who announced his plans to retire late last year. With Randall at the helm, the company says it will remain focused on growth in international markets, investing in technology, expanding its new Superfeet Rx division, which serves medical providers, and continuing to foster its long-standing retail relationships.