Encinitas, CA-based lifestyle footwear brand Ponto has hired industry veteran Barry McGeough as its new brand president. The company, which prioritizes comfort, style, and environmental responsibility in its footwear, sees the move as a key milestone in its journey towards growth and sustainability.

McGeough has held leadership roles at VF, PVH, Google and Wolverine, and has worked with brands such as The North Face, Speedo, Merrell, Saucony, Calvin Klein, and Tommy Hilfiger. Most recently, his focus has been  on the advancement of new materials science and green engineered solutions, enabling product circularity and digitizing the consumer experience.

"I am thrilled and honored to be part of a brand that not only prioritizes innovation in sustainable product development but also recognizes the importance of aligning with consumers' expectations to make a positive impact," said McGeough. "Building a brand that walks the walk and embraces sustainability as a core value that contributes to revenue generation, we can deliver benefits to shareholders, consumers, investors, and the planet."

Under McGeough's leadership, Ponto is aiming to expand its dual category approach in both direct-to-consumer lifestyle business and the existing wholesale model.