PrimaLoft Intros Fully Recycled Ethical Down Alternative
PrimaLoft Intros Fully Recycled Ethical Down Alternative
PrimaLoft’s popular ThermoPlume is 100 percent synthetic — and now 100 percent recycled, too. This latest version of the company’s down alternative insulation is made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the technology has built a strong reputation in the outdoor apparel and fashion markets, with more than 70 brands using the loose-fill microfiber insulation in their product lines for the Fall/Winter ‘21/’22 season.
“When we first developed PrimaLoft Insulation ThermoPlume back in 2017, we answered the growing demand from designers, brands, and customers for an ethical alternative to animal product - a purchase criterion that is becoming ever more important. At the same time, we continued to deliver the excellent performance people expect from PrimaLoft products,” said Mike Joyce, president and CEO at PrimaLoft.
PrimaLoft’s ThermoPlume is manufactured with small, silky fiber plumes that collectively form a loose fill insulation. It mimics the fluidity, hand-feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft fibers to provide a soft, compressible thermal output, even in wet conditions.
“Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic,” stated Vanessa Mason, SVP engineering at PrimaLoft. “Moreover, it helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”
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