TEAM INSIGHT 
MEDIA PLANNER 2026
Trends, Perspective & Analysis
The Team Sports Market
Providing team buyers with information on how to better run their business and how to make more educated buying decisions. 
Leading the Team Insight editorial staff, Editor/Associate Publisher Michael Jacobsen has been covering the sporting goods industry since 1991and has more than 30 years of trade magazine editorial and publishing experience. With a team of writers and researchers that has been involved in the sporting goods and team sports business for most of the past three decades. They have seen and written about it all. It is this unparalleled experience that provides the insight into the world of team sports in every issue. 
News. Trends. Analysis.
The key markets that are most profitable to retailers.
Sports Insight
Baseball / Basketball / Football / Softball / Soccer
Girls Sports
Female athletes are taking team sports participation to higher levels.
March/April Issue
Softball / Baseball / Football / Soccer / Basketball / Volleyball / Lacrosse / Wrestling 
Specialty Sports
Lacrosse / Pickleball / Track & Field / Volleyball / Wrestling
September/October Issue
Volleyball / Wrestling / Track & Field / Lacrosse / Pickleball
2026 Calendar
Issue
Team Issues
Sport Reports
Special Report
Show Calendar
JAN/FEB
Ad Close 1/16/26
Materials: 1/23/26
Baseball ‘26 

Basketball ‘26 
Softgoods
Headware

Hardgoods
Backboards 

Eye-On-Products
Training Aids 
Baseball Uniform Fashion Show 
MAR/APR
Ad Close: 3/12/26 
Materials: 3/19/26 
The Annual Girls’ Team Sports Issue 
Cheer 
Fast-Pitch
Softball 
Volleyball 
Soccer 
Lacrosse 
Softgoods
Top Girls’ Team Sports Products 

Hardgoods
Top Girls’ Team Sports Products 

Eye-On-Products
Girls’ Performance Products 
Girls’ New Products Preview 
MAY/JUN
Ad Close: 4/22/26 
Materials: 4/29/26 
The Football Issue 
Softgoods
Football Uniforms Team Socks 

Hardgoods
Goals, Cages & Nets Training Aids 
NSGA Leadership Conf.

NBS Summer Athletic Market 

Sports Inc.

Summer Team Dealers Show 
JUL/AUG
Ad Close: 7/10/26 
Materials: 7/17/26 
Baseball/Softball ‘27 

Basketball ‘27 
Softgoods
Baseball Uniforms 

Hardgoods
Bats, Gloves, Accessories 

Eye-On-Products
Protective Technology 
Team Headwear Style Report 
SEP/OCT
Ad Close: 9/10/26 
Materials: 9/17/26 
Specialty Sports 
Volleyball 
Wrestling 
Lacrosse 
Track & Field
Pickleball 
Softgoods
Uniform Trends 
Protective Apparel 

Eye-On-Products
Training Aids 
Specialty Sports Team Roundup 
NBS Fall Athletic Mkt 
NOV/DEC
Ad Close: 10/23/26 
Materials: 10/30/26 
Football ‘27 

Soccer ‘27 
Softgoods
Football Uniforms 

Hardgoods
Portable Goals & Nets 

Eye-On-Products
Football Product Roundup 
Football Uniform Fashion Show 
Sports Inc.

Fall Team Dealers Show