To more effectively deliver fabric innovations, PrimaLoft has formed an alliance with Shanghai Challenge Textile Co., to exclusively produce PrimaLoft Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers.

“We view our partnership with Shanghai Challenge through the lens of two primary goals,” says Mike Joyce, president and CEO of PrimaLoft. “To expand our technology platforms into the fabric side of our business, and to collaborate with a recognized industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point.”

Shanghai Challenge is a Shanghai-based manufacturer with a proven track record of the design, research, development and production of functional fabrics. The company will bring this expertise to the PrimaLoft Performance Fabric business by managing the production and operational services for all PrimaLoft fabric products. PrimaLoft will continue to lead fabric innovation and material technology developments, such as PrimaLoft Bio fabric.

“With new market dynamics in play we had to ask, how can PrimaLoft become more effective as a partner to our customers?” says Joyce. “This partnership will allow PrimaLoft to accelerate our long-standing focus on innovation and sustainability, enabling us to continue to provide leading, market-driven product solutions.”