Pertex Launches Digital Platform
The Pertex Fabric Lab is a brand-new online platform that offers partners instant access to the latest fabric innovations and developments and aims to foster closer customer relationships and collaboration. The launch also serves as the next evolution in how designers and materials teams connect and interact with the UK- based performance textile supplier.
Steve Laycock, Pertex brand director, explained, “Our customized collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection.”
The Fabric Lab’s extensive functionality includes a fully searchable fabric library, high-definition photography, complete fabric data and material sustainability insights. Users are able to curate their own fabric selections, order swatches and samples at the click of a button; and to submit R&D requests. Further functionality including 3D visualization and fabric data will be added in forthcoming updates.
Pertex branding and marketing tools, including hangtags and labeling, will be accessible through the Fabric Lab, and will serve as a hub for the latest news about the Pertex Brand.