Norda Launches Running Shoe with bio-based Dyneema fiber
“When we set out to create the norda 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” state Willamina and Nick Martire, co-founders of the Canadian footwear brand norda. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema beat everything available today.”
The bio-based Dyneema is sourced from renewable, bio-based feedstock with a 90 percent lower carbon footprint that is 90 percent lower than generic HMPE, without compromising functionality.
Dyneema is a product offering from Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living.