NILIT Accelerates Sustainable Innovation with New Leadership
NILIT Accelerates Sustainable Innovation with New Leadership
Nilit has announced organizational changes that reinforce the company’s commitment to sustainability. Sagee Aran will lead product development and commercialization initiatives and Michelle Lea has joined the company to direct worldwide marketing programs. As chief innovation and sustainability officer, Sagee Aran will continue to expand the company’s SENSIL brand portfolio with environmentally-responsible, value-added performance and fashion products and drive implementation through partnerships with mills, brands, and retailers. In her new role as VP global marketing, Michelle Lea will connect the SENSIL portfolio to conscious consumers through the brands and retailers they support. Lea’s background includes marketing at W. L. Gore and Reebok.
Ilan Melamed, Nilit general manager, states, “Sustainability requires creativity and collaboration throughout the value chain from fiber to the consumer. With this new structure, Nilit will more rapidly develop and implement sustainable premium nylon innovations that appeal to today’s growing segment of conscious apparel consumers.”
Nilit is developing a premium nylon that integrates renewable non-fossil biomaterials made from post-consumer waste, that does not sacrifice performance, durability or aesthetics.
According to the company, Nilit is working with several key brands to introduce this new nylon.
Nilit recently launched SENSIL BioCare, specially engineered to decompose quickly in the anaerobic conditions in water and landfills, and Sensil WaterCare that eliminates 100 percent of the water, chemicals, energy, and pollution risk associated with traditional textile dyeing wet processing.
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